Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy

Email & Automation Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy

4w ClickZ News Staff

Marketo Filters Out the Bots: What Accurate Email ...

Marketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing c...

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Why domain-level “intent” can mislead the buyer journey analysis

Digital Marketing Why domain-level “intent” can mislead the buyer journey analysis

2y Bret Smith

Why domain-level “intent” can mislead the buyer jo...

There is room for better lead capturing as ABM evolves in a cookieless world  Read More...

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Five email and mobile marketing insights from 2021 (Q1 to Q2)

Email Marketing Optimization Five email and mobile marketing insights from 2021 (Q1 to Q2)

3y Erinne Mejia

Five email and mobile marketing insights from 2021...

Acoustic's Senior Director of Product Management shares key trends around how and why consumers engage with content Read More...

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Why email is critical for closing the personalization gap with ‘MADtech’

Personalization Why email is critical for closing the personalization gap with ‘MADtech’

3y Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

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How automation can enhance the retail experience in 2021 and beyond

Digital Marketing How automation can enhance the retail experience in 2021 and beyond

3y Venu Kannan

How automation can enhance the retail experience i...

To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...

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Continuing trends & new opportunities: 5 predictions for email marketing

Digital Marketing Continuing trends & new opportunities: 5 predictions for email marketing

3y Guy Hanson

Continuing trends & new opportunities: 5 predictio...

Email marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read More...

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Tech Talk with Litmus: Crafting personalized and scalable email experiences

Analytics Tech Talk with Litmus: Crafting personalized and scalable email experiences

3y Catherrine Garcia

Tech Talk with Litmus: Crafting personalized and s...

Senior Product marketing manager for Litmus, Jess Materna talks about how the innovative features of Litmus solution can help save email marketers’ ti...

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Saying goodbye to data friction with MessageGears and personalized messages at scale

Digital Marketing Saying goodbye to data friction with MessageGears and personalized messages at scale

3y Andy Betts

Saying goodbye to data friction with MessageGears ...

MessageGears showcases the customer marketing platform built for enterprise email marketing messaging super senders.  Read More...

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8 key takeaways from ClickZ’s Marketing Automation Summit

Digital Marketing 8 key takeaways from ClickZ’s Marketing Automation Summit

3y Jacqueline Dooley

8 key takeaways from ClickZ’s Marketing Automation...

We recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...

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Why CRM and automation platforms go hand in hand

CRM Why CRM and automation platforms go hand in hand

3y Clate Mask

Why CRM and automation platforms go hand in hand

Clate Mask, CEO of Keap, makes a case for why it is essential to use a CRM with automation features to run your small business and discusses how to le...

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How to choose marketing automation software

Emerging Technology How to choose marketing automation software

3y Ashley Schweigert

How to choose marketing automation software

Implementing marketing automation effectively includes software that aligns to your organization’s needs and criteria. Read More...

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Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

ROI Marketing Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

3y Abhishek Shah

Tech Talk with Liveclicker: How the customer capti...

Our latest Tech Talk features Liveclicker's COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business t...

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A comprehensive guide to understanding web push notifications

Sponsored A comprehensive guide to understanding web push notifications

4y Jacqueline Dooley

A comprehensive guide to understanding web push no...

Customer retention and engagement platform iZooto’s guide provides a detailed overview of web push notifications including best practices and mistakes...

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JIGGY drives 69% of revenue with marketing automation

Case Study JIGGY drives 69% of revenue with marketing automation

4y Greg Zakowicz

JIGGY drives 69% of revenue with marketing automat...

A detailed look at how Omnisend helped Jiggy Puzzles drive 69% of email revenue during COVID-19 with marketing automation. Read More...

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Email marketing or marketing automation?

Digital Marketing Email marketing or marketing automation?

4y Ashley Schweigert

Email marketing or marketing automation?

The adoption of robust marketing technology requires full understanding on what is needed from a company’s team and key stakeholders. Read More...

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Email-focused personalization is top priority for marketers

Email Email-focused personalization is top priority for marketers

4y Barry Levine

Email-focused personalization is top priority for ...

New Bluecore report shows that the majority of retail marketers (57%) are focusing their personalization efforts on email. Read More...

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US craft giant JOANN ushers in a new era with AI-powered copywriting

Digital Marketing US craft giant JOANN ushers in a new era with AI-powered copywriting

4y Mahir Prasad

US craft giant JOANN ushers in a new era with AI-p...

Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement...

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Top personalization trends: Email named #1 channel

Strategy & Leadership Top personalization trends: Email named #1 channel

4y Jacqueline Dooley

Top personalization trends: Email named #1 channel

Six top personalization trends to know, including growth in popularity, lack of resources, goals, focus on email, data, and marketers leading the way....

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Workato opens Automation Marketplace, an ‘AppExchange for automations’

Digital Transformation Workato opens Automation Marketplace, an ‘AppExchange for automations’

5y Barry Levine

Workato opens Automation Marketplace, an ‘AppExcha...

To answer the growing need of businesses to automate processes, Workato has announced an Automation Marketplace, offering about 400,000 workflow “reci...

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Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner

Email & Automation Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner

5y Kimberly Collins

Conversational marketing, data hygiene, and market...

Nate Skinner, VP of Marketing at Salesforce's Pardot, shares with ClickZ his perspective on what's happening in the world of B2B marketing. Read More...

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How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personalized content at scale

Digital Marketing How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personalized content at scale

5y Emily Alford

How Hyatt, Nissan, and Sony use Adobe Experience M...

Real world examples of brands that use Adobe Experience Manager, and how its implementation resolved the challenges they faced around CX, content, and...

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Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation

AI & Automation Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation

5y Emily Alford

Practical personalization: Adobe’s tips for creati...

Adobe's group product marketing manager Drew Burns shares five key tips for personalization and how marketers can use AI and machine learning through ...

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Thirteen email marketing platforms with high ROI

Email & Automation Thirteen email marketing platforms with high ROI

5y Jeannie Dougherty

Thirteen email marketing platforms with high ROI

Top email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media integration, and reporting. ...

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Personalization, segmentation, testing: How email marketers can use AI

AI & Automation Personalization, segmentation, testing: How email marketers can use AI

5y Mike O'Brien

Personalization, segmentation, testing: How email ...

While everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...

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What makes Airbnb an exceptional email marketer

Email & Automation What makes Airbnb an exceptional email marketer

5y Mike O'Brien

What makes Airbnb an exceptional email marketer

Marketing emails from Airbnb are generally aesthetically-pleasing and personalized. But the cadence and subtle upselling help make them excellent. Rea...

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What HubSpot does best, according to a HubSpot expert

Email & Automation What HubSpot does best, according to a HubSpot expert

5y Jacqueline Dooley

What HubSpot does best, according to a HubSpot exp...

"So many companies end up over-investing in software that doesn’t match up with the way they do work.” A certified HubSpot expert tells us what might ...

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What makes Emarsys different than other B2C marketing automation platforms? Q&A with Emarsys President, Americas, Sean Brady

Email & Automation What makes Emarsys different than other B2C marketing automation platforms? Q&A with Emarsys President, Americas, Sean Brady

5y Kimberly Collins

What makes Emarsys different than other B2C market...

Emarsys is a B2C marketing automation platform used by brands like ebay, Canon, Tupperware, and Best Buy. Interview with President Sean Brady on how t...

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