You have a cart abandonment strategy. What about browse abandonment?

Email & Automation You have a cart abandonment strategy. What about browse abandonment?

2y Mike O'Brien

You have a cart abandonment strategy. What about b...

The Internet is filled with best practices around cart abandonment. Browse abandonment, less so, even though the tactic is trickier to pull off. Read ...

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How content automation will impact the way we work

Content Marketing How content automation will impact the way we work

3y Rebecca Lieb

How content automation will impact the way we work

For marketers, the need to produce more content, better content, enough content -- is only increasing. Content automation with AI can change how we wo...

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ClickZ's guide to email marketing triggered messages

Email & Automation ClickZ's guide to email marketing triggered messages

3y Mike O'Brien

ClickZ's guide to email marketing triggered messag...

According to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five o...

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An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley

Email & Automation An inside view on navigating Amazon: Q+A with Downstream CEO Connor Folley

3y Mike O'Brien

An inside view on navigating Amazon: Q+A with Down...

We spoke with Amazon alum Connor Folley, who founded Downstream, which helps marketers use automation technology to maximize their Amazon ROI. Read Mo...

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How to vet requirements before migrating to a new marketing automation platform

Email & Automation How to vet requirements before migrating to a new marketing automation platform

3y Jonathan Brown

How to vet requirements before migrating to a new ...

Requirements gathering is an essential part of every marketing automation platform migration. In this article, we walk through how to make it a cross-...

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5 marketing automation innovations worth leveraging in 2018

Email & Automation 5 marketing automation innovations worth leveraging in 2018

3y Jonathan Brown

5 marketing automation innovations worth leveragin...

Today’s marketing automation is rapidly evolving, and there are more ways than ever for marketers to personalize their messaging and reach buyers wher...

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Getting personal through automation: The B2B marketer’s guide to lead nurturing with marketing automation

Email & Automation Getting personal through automation: The B2B marketer’s guide to lead nurturing with marketing automation

3y Emily Alford

Getting personal through automation: The B2B marke...

B2B marketers looking to develop relationships with buyers at all stages of the sales funnel are using marketing automation to create highly personali...

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

Email & Automation 7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

4y Mike O'Brien

7 email marketing lessons from Dollar Shave Club, ...

We're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...

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Five reasons SMBs should be using email automation

Email & Automation Five reasons SMBs should be using email automation

4y Al Roberts

Five reasons SMBs should be using email automation

Marketing automation is such a crucial element of most marketers' overall strategies that there's a strong argument to be made that small and medium-s...

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Unlocking email marketing's full potential with the human touch

Email & Automation Unlocking email marketing's full potential with the human touch

4y Mike O'Brien

Unlocking email marketing's full potential with th...

Over the last 40 years, email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. With all ...

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Parry Malm – The latest trends in email marketing

Email & Automation Parry Malm – The latest trends in email marketing

4y Sam Lawson

Parry Malm – The latest trends in email marketing

In this episode, we spoke with Parry Malm, CEO of Phrasee, the AI-powered subject line optimisation company. Previously he ran the strategy & comm...

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5 cross-platform automation tools to improve your team's efficiency

Collaboration 5 cross-platform automation tools to improve your team's efficiency

4y Tereza Litsa

5 cross-platform automation tools to improve your ...

Automation tools are important for marketers trying to improve their productivity. Here’s how to save time and streamline your team’s efforts. Read Mo...

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What does the future hold for email? We asked our readers

Email What does the future hold for email? We asked our readers

4y Rebecca Sentance

What does the future hold for email? We asked our ...

All last week, we here at ClickZ ran a series entitled 'The Future of Email Marketing' in which we took a microscope to the brands, technology and ide...

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Round-up: The Future of Email

Email Round-up: The Future of Email

4y Rebecca Sentance

Round-up: The Future of Email

As you may already know, we have been running a series on ClickZ about the future of email marketing, featuring case studies, interviews, and insights...

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How these 11 brands are nailing cart abandonment emails

Email How these 11 brands are nailing cart abandonment emails

4y Tereza Litsa

How these 11 brands are nailing cart abandonment e...

Cart abandonment emails, which notify a consumer about a shopping cart with products left in it, can be very effective in improving a brand’s conversi...

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Inbox innovation: The tools and technology powering the future of email

Advanced Email Marketing Inbox innovation: The tools and technology powering the future of email

4y Chris Camps

Inbox innovation: The tools and technology powerin...

The high-volume, low-cost nature of email makes it ripe for innovation. The sheer amount of data email marketers work amplifies the significance of ev...

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4 ways to make sure your email technology is mobile optimized

Email 4 ways to make sure your email technology is mobile optimized

4y Rebecca Sentance

4 ways to make sure your email technology is mobil...

Just as with web browsing and search, consumer habits around email are trending overwhelmingly towards mobile. In 2016, Gmail reported more than 1 bil...

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Do brands still need bulk email software?

Email Do brands still need bulk email software?

4y Al Roberts

Do brands still need bulk email software?

There was a time when companies wanting to effectively make use of email marketing had to buy bulk email software to send emails to their customers an...

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How fashion brand Thread is delivering hyper-personalized emails at scale

AI & Automation How fashion brand Thread is delivering hyper-personalized emails at scale

4y Chris Camps

How fashion brand Thread is delivering hyper-perso...

Thread are an online-only fashion technology brand with a unique proposition: your own personal stylist, free of charge. But how can a modestly-sized ...

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How rich media can bring your emails to life

Email How rich media can bring your emails to life

4y Clark Boyd

How rich media can bring your emails to life

People digest visual information 60,000 times faster than text alone, and many state that visual email content is their preferred format. How can mark...

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How artificial intelligence is changing email marketing

AI & Automation How artificial intelligence is changing email marketing

4y Al Roberts

How artificial intelligence is changing email mark...

Everybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predict...

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How Lonely Planet used email to help launch its new homepage

Case Study How Lonely Planet used email to help launch its new homepage

4y Seb Neylan

How Lonely Planet used email to help launch its ne...

Earlier this year Lonely Planet launched a new home page, refreshing a website that had been around since the mid-90s. Seb Neylan, Director of Online ...

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10 email marketing tools to help build, send, automate and optimize your campaigns

Email & Automation 10 email marketing tools to help build, send, automate and optimize your campaigns

4y Chris Camps

10 email marketing tools to help build, send, auto...

Email isn’t the easiest channel to master, but luckily there are several email marketing tools to help nail every step of a campaign. This article cov...

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7 things everyone forgets to ask their email marketing vendor

Email 7 things everyone forgets to ask their email marketing vendor

4y Chris Camps

7 things everyone forgets to ask their email marke...

At times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on yo...

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How the top 100 US e-retailers are using welcome emails (and what marketers can learn)

Ecommerce How the top 100 US e-retailers are using welcome emails (and what marketers can learn)

4y Chris Camps

How the top 100 US e-retailers are using welcome e...

Welcome campaigns are an effective strategy to engage new subscribers and boost brand loyalty, but most businesses aren't realizing their full potenti...

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The revival of email newsletters and the rise of mobile-first email

Email & Automation The revival of email newsletters and the rise of mobile-first email

4y Rebecca Sentance

The revival of email newsletters and the rise of m...

In the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations i...

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How to choose the right marketing automation vendor

Email & Automation How to choose the right marketing automation vendor

4y Chris Camps

How to choose the right marketing automation vendo...

Selecting the right marketing automation software is no mean feat, with well over 100 vendors competing for your attention. What should you look for w...

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