A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...
View articleVibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...
View articleModern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues. Re...
View articleComplex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...
View articleIn our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...
View articleWant to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualifie...
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The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...
View articleAugmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing. Read Mo...
View articleTo meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...
View articleTeradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...
View articlePublicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...
View articleEmail marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read More...
View articleThe top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...
View articleCommit to pilot programs and data before getting your ABM program off the ground. Read More...
View articleTim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their custo...
View articleJ.D. Little, Senior Market Strategist at Progress, breaks down how 2020 takes the pressure way down for 2021 and what topics and trends we’ll see in t...
View articleIn an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...
View articleA detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technolo...
View articleSenior Product marketing manager for Litmus, Jess Materna talks about how the innovative features of Litmus solution can help save email marketers’ ti...
View articleData-driven insights for customer success requires a strategic approach beyond collection. Read More...
View articleSenior marketers’ strategic priorities for 2021, prerequisites for marketing success, AI’s role in advertising, and golden nuggets from our latest vir...
View articleAI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media ...
View articleClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...
View articlePega’s CTO, Don Shuerman evaluates technology investments for 2021, and shows what it means to take a human-centered design thinking approach. Read Mo...
View articleMatt Muldoon, President, North America of ReadSpeaker discusses what brands should consider when investing in multiple voices and why doing so is crit...
View articleClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. ...
View articleAmid the pandemic, the need for sales and marketing to work together has never been greater. Businesses should embrace technology to integrate the fun...
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