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    Contentsquare buys Clicktale to create a global experience analytics provider

    Data & Analytics Contentsquare buys Clicktale to create a global experience analytics provider

    3m Barry Levine
    Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation

    AI Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation

    3m Emily Alford
    Measuring marketing data: What to look for and how to get started

    Data & Analytics Measuring marketing data: What to look for and how to get started

    3m Charlie Braithwaite
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    Privacy tech: New category of "individual rights management tools" among most popular purchases for next 12 months

    Data & Analytics Privacy tech: New category of "individual rights management tools" among most popular purchases for next 12 months

    3m Barry Levine
    Mobile customer lifecycle management in 2019: How to reach the hyperconnected

    Marketing Technology Mobile customer lifecycle management in 2019: How to reach the hyperconnected

    3m Almitra Karnik
    SheerID goes global with its automated student verification

    Data & Analytics SheerID goes global with its automated student verification

    3m Barry Levine
    Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

    Data & Analytics Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

    3m Barry Levine
    Thirteen email marketing platforms with high ROI

    Email & Automation Thirteen email marketing platforms with high ROI

    3m Jeannie Dougherty
    Pinterest boosts shopping with new category for outside partners

    Ecommerce Pinterest boosts shopping with new category for outside partners

    3m Barry Levine
    Optimizing customer experience is critical to surviving in the age of digital Darwinism

    Digital Transformation Optimizing customer experience is critical to surviving in the age of digital Darwinism

    3m Jacqueline Dooley
    Five business intelligence trends marketers should not overlook

    Data & Analytics Five business intelligence trends marketers should not overlook

    3m Marc Cerniglio
    Personalization is powerful, but still not a priority for many marketers

    Data & Analytics Personalization is powerful, but still not a priority for many marketers

    3m Mike O'Brien
    Martech industry in a “state of integration” in 2019 and beyond

    Marketing Technology Martech industry in a “state of integration” in 2019 and beyond

    3m Jacqueline Dooley
    BI platforms take center stage as Google buys Looker and Salesforce buys Tableau

    Data & Analytics BI platforms take center stage as Google buys Looker and Salesforce buys Tableau

    3m Barry Levine
    Customer experience martech challenges for 2019

    Data & Analytics Customer experience martech challenges for 2019

    3m Luke Richards
    Democratization of data science: Empowering experience makers with an intelligent platform

    Data & Analytics Democratization of data science: Empowering experience makers with an intelligent platform

    3m Lakshmi Shivalingaiah
    80% of insurers plan to increase martech investment in next year

    Marketing Technology 80% of insurers plan to increase martech investment in next year

    4m Jacqueline Dooley
    "Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

    Data & Analytics "Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough

    4m Emily Alford
    Is martech a threat to marketing jobs?

    AI Is martech a threat to marketing jobs?

    4m Luke Richards
    Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency

    Marketing Technology Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency

    4m Kimberly Collins
    What's holding companies back from delivering on customer experience? Q&A with Deloitte Digital's Experience leader Angel Vaccaro

    Data & Analytics What's holding companies back from delivering on customer experience? Q&A with Deloitte Digital's Experience leader Angel Vaccaro

    4m Kimberly Collins
    Salesforce launches Datorama Marketplace for creating apps with marketing intelligence

    Data & Analytics Salesforce launches Datorama Marketplace for creating apps with marketing intelligence

    4m Barry Levine
    Predictive modeling: What it is and how it can improve your marketing strategy

    Marketing Technology Predictive modeling: What it is and how it can improve your marketing strategy

    4m Emily Alford
    Personalization, segmentation, testing: How email marketers can use AI

    AI Personalization, segmentation, testing: How email marketers can use AI

    4m Mike O'Brien
    Photoslurp: How user-generated content (UGC) can increase online sales by 15%

    Ecommerce & Sales Photoslurp: How user-generated content (UGC) can increase online sales by 15%

    4m Kimberly Collins
    Three-quarters of retailers say they need to reinvent themselves: New report outlines how

    Ecommerce & Sales Three-quarters of retailers say they need to reinvent themselves: New report outlines how

    4m Barry Levine
    What makes Airbnb an exceptional email marketer

    Email & Automation What makes Airbnb an exceptional email marketer

    4m Mike O'Brien
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