The role of AI & social media marketers in a B2B marketing campaign

B2B The role of AI & social media marketers in a B2B marketing campaign

2y Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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Sales lift from AOOH averaged nearly 19% across four CPG categories

Digital Marketing Sales lift from AOOH averaged nearly 19% across four CPG categories

2y Jacqueline Dooley

Sales lift from AOOH averaged nearly 19% across fo...

Vibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...

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How to leverage AR in your digital marketing strategy

Emerging Technology How to leverage AR in your digital marketing strategy

2y Amanda Jerelyn

How to leverage AR in your digital marketing strat...

Modern businesses are leveraging the power of augmented reality (AR) and making their digital marketing strategy more engaging for higher revenues. Re...

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A scalable lead generation platform drives local sales

Lead generation A scalable lead generation platform drives local sales

2y Nikki Vegenski

A scalable lead generation platform drives local s...

Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...

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Tech Talk with Jivox: Personalization and ecommerce marketing

Personalization Tech Talk with Jivox: Personalization and ecommerce marketing

2y Catherrine Garcia

Tech Talk with Jivox: Personalization and ecommerc...

In our latest Tech Talk, Jivox's CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform and how it fits you...

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Five tips to generate technology leads

Digital Marketing Five tips to generate technology leads

2y Sumeet Anand

Five tips to generate technology leads

Want to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualifie...

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Why email is critical for closing the personalization gap with ‘MADtech’

Personalization Why email is critical for closing the personalization gap with ‘MADtech’

2y Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

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Why the time is right for augmented reality (AR) in marketing

Emerging Technology Why the time is right for augmented reality (AR) in marketing

2y Faisal Galaria

Why the time is right for augmented reality (AR) i...

Augmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing. Read Mo...

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How automation can enhance the retail experience in 2021 and beyond

Digital Marketing How automation can enhance the retail experience in 2021 and beyond

2y Venu Kannan

How automation can enhance the retail experience i...

To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...

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Jack of all trades: Why and how CMOs must master data to succeed in 2021

Data Jack of all trades: Why and how CMOs must master data to succeed in 2021

2y Martyn Etherington

Jack of all trades: Why and how CMOs must master d...

Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...

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The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

Data The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

2y Jacqueline Dooley

The problem of data collection: One in 10 consumer...

Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...

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Continuing trends & new opportunities: 5 predictions for email marketing

Digital Marketing Continuing trends & new opportunities: 5 predictions for email marketing

2y Guy Hanson

Continuing trends & new opportunities: 5 predictio...

Email marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read More...

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

Digital Leaders Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

2y Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

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Fuze on setting a strong foundation for its ABM journey

Case Study Fuze on setting a strong foundation for its ABM journey

2y Emily Ketchum

Fuze on setting a strong foundation for its ABM jo...

Commit to pilot programs and data before getting your ABM program off the ground. Read More...

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Marketing in 2021: The impact of blockchain on CX

Emerging Technology Marketing in 2021: The impact of blockchain on CX

2y Tim Duncan

Marketing in 2021: The impact of blockchain on CX

Tim Duncan, Product Growth Lead at Bottle Rocket, discusses how marketers can use blockchain technology to build better relationships with their custo...

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CMS predictions: What to watch for in the year ahead

Marketing Technology CMS predictions: What to watch for in the year ahead

2y J.D. Little

CMS predictions: What to watch for in the year ahe...

J.D. Little, Senior Market Strategist at Progress, breaks down how 2020 takes the pressure way down for 2021 and what topics and trends we’ll see in t...

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Three reasons why enterprise CDP adoption lags

Marketing Technology Three reasons why enterprise CDP adoption lags

2y Adrian Nash

Three reasons why enterprise CDP adoption lags

In an article, Adrian Nash, Head of Strategy, SAP Customer Experience, will delve into the three reasons why enterprise CDP adoption lags and the chal...

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Kazoo implement 6Sense’s account engagement platform to drive engagement and results

Case Study Kazoo implement 6Sense’s account engagement platform to drive engagement and results

2y Mahir Prasad

Kazoo implement 6Sense’s account engagement platfo...

A detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technolo...

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Tech Talk with Litmus: Crafting personalized and scalable email experiences

Analytics Tech Talk with Litmus: Crafting personalized and scalable email experiences

2y Catherrine Garcia

Tech Talk with Litmus: Crafting personalized and s...

Senior Product marketing manager for Litmus, Jess Materna talks about how the innovative features of Litmus solution can help save email marketers’ ti...

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You’ve collected customer data, now what?

Data You’ve collected customer data, now what?

2y Radhakrishnan Rajagopalan

You’ve collected customer data, now what?

Data-driven insights for customer success requires a strategic approach beyond collection. Read More...

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Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

Ecommerce Key Insights: Market leaders on 2021, AI in advertising, and ecommerce highlights

2y Kamaljeet Kalsi

Key Insights: Market leaders on 2021, AI in advert...

Senior marketers’ strategic priorities for 2021, prerequisites for marketing success, AI’s role in advertising, and golden nuggets from our latest vir...

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How AI is simplifying the complexities of media planning

Emerging Technology How AI is simplifying the complexities of media planning

2y Stephan Bruneau

How AI is simplifying the complexities of media pl...

AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media ...

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Ecommerce trends: Shift to online shopping may be permanent

Digital Marketing Ecommerce trends: Shift to online shopping may be permanent

2y Jacqueline Dooley

Ecommerce trends: Shift to online shopping may be ...

ClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...

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How can technology help establish the ‘new’ workplace of tomorrow?

Emerging Technology How can technology help establish the ‘new’ workplace of tomorrow?

2y Don Schuerman

How can technology help establish the ‘new’ workpl...

Pega’s CTO, Don Shuerman evaluates technology investments for 2021, and shows what it means to take a human-centered design thinking approach. Read Mo...

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Why now is the time for marketers to invest in multiple digital voices

Emerging Technology Why now is the time for marketers to invest in multiple digital voices

2y Matt Muldoon

Why now is the time for marketers to invest in mul...

Matt Muldoon, President, North America of ReadSpeaker discusses what brands should consider when investing in multiple voices and why doing so is crit...

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Nine important marketing takeaways from 2020

Digital Marketing Nine important marketing takeaways from 2020

2y Jacqueline Dooley

Nine important marketing takeaways from 2020

ClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. ...

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Bridging the gap: How marketing and sales can break down the technological walls between their departments

Digital Marketing Bridging the gap: How marketing and sales can break down the technological walls between their departments

2y Tom Castley

Bridging the gap: How marketing and sales can brea...

Amid the pandemic, the need for sales and marketing to work together has never been greater. Businesses should embrace technology to integrate the fun...

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