The dark side of marketing technology (martech)

Digital Marketing The dark side of marketing technology (martech)

7m Jacqueline Dooley

The dark side of marketing technology (martech)

Even with all its potential, martech presents many challenges for businesses. From the problems with complexity to the inability to find talent, we’ll...

View article
Tech Talk with Mopinion: How to improve your digital channels through user feedback

Data-Driven Marketing Tech Talk with Mopinion: How to improve your digital channels through user feedback

7m Bhavik Soni

Tech Talk with Mopinion: How to improve your digit...

In our latest Tech Talk, Udesh Jadnanansing, Chief of Revenue and Growth, and the Co-founder of Mopinion talks about how you can improve your digital ...

View article
5G-powered future of OTT entertainment and advertising: What is on the horizon?

Digital Advertising 5G-powered future of OTT entertainment and advertising: What is on the horizon?

7m Daniel Elad

5G-powered future of OTT entertainment and adverti...

5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...

View article
Get the latest analysis and reports delivered to your inbox daily
5 simple steps to choosing the right software, every time

Digital Marketing 5 simple steps to choosing the right software, every time

7m Alan Neal

5 simple steps to choosing the right software, eve...

Choosing the right software can make or break your organization. But it doesn’t have to be difficult. Follow this 5-step plan to minimize the risks an...

View article
3 DAM demons: How to confront the terrors of remote content creation in a pandemic

Content 3 DAM demons: How to confront the terrors of remote content creation in a pandemic

8m Jake Athey

3 DAM demons: How to confront the terrors of remot...

This Halloween, Widen’s Jake Athey shows marketers how to handle the content creation, workflow, and ecommerce challenges that COVID-19 has intensifie...

View article
Saying goodbye to data friction with MessageGears and personalized messages at scale

AI & Automation Saying goodbye to data friction with MessageGears and personalized messages at scale

8m Andy Betts

Saying goodbye to data friction with MessageGears ...

MessageGears showcases the customer marketing platform built for enterprise email marketing messaging super senders.  Read More...

View article
5 ways retailers are using AI to improve conversions

AI & Automation 5 ways retailers are using AI to improve conversions

8m Joydeep Bhattacharya

5 ways retailers are using AI to improve conversio...

From optimizing inventory levels to intelligent fraud management, AI is doing more than sending personalized product recommendations to customers. Her...

View article
The power of voice can help marketing teams capitalize on content

AI & Automation The power of voice can help marketing teams capitalize on content

8m Jacqueline Dooley

The power of voice can help marketing teams capita...

Trint's new whitepaper explores how converting audio and video to text improves content speed-to-market and increases ROI. Read More...

View article
8 key takeaways from ClickZ’s Marketing Automation Summit

AI & Automation 8 key takeaways from ClickZ’s Marketing Automation Summit

8m Jacqueline Dooley

8 key takeaways from ClickZ’s Marketing Automation...

We recap 8 takeaways from our virtual Marketing Automation Summit which featured an incredible lineup of speakers, representing some of the smartest m...

View article
Why marketers are giving second-party data a second look

Data & Analytics Why marketers are giving second-party data a second look

8m Steve Silvers

Why marketers are giving second-party data a secon...

In a privacy-centric era, trusted second-party data becomes more valuable, providing the intelligence needed to build audiences and measure campaigns....

View article
Why football clubs must use emerging technology to keep in the game

AR & VR Why football clubs must use emerging technology to keep in the game

8m Steve Madincea

Why football clubs must use emerging technology to...

The majority of football fans will never attend a match. Clubs must embrace emerging technologies if they are to cater to the modern, global fan. Read...

View article
Key Insights: Holiday shopping November spotlight, age profiles, preferences, and more

Digital Marketing Key Insights: Holiday shopping November spotlight, age profiles, preferences, and more

8m Kamaljeet Kalsi

Key Insights: Holiday shopping November spotlight,...

All the key ingredients you need to add to your marketing dough if you wish to taste success this holiday season. Read More...

View article
What leading consultants say about the usage of automation in marketing

AI & Automation What leading consultants say about the usage of automation in marketing

8m Joydeep Bhattacharya

What leading consultants say about the usage of au...

Various leading consultants are working towards identifying the role of artificial intelligence and automation in marketing. Here is a detailed look a...

View article
Tech Talk with Maropost: Cloud-based unified marketing automation platform

Digital Transformation Tech Talk with Maropost: Cloud-based unified marketing automation platform

8m Catherrine Garcia

Tech Talk with Maropost: Cloud-based unified marke...

In our latest Tech Talk, Jacopo Mauri, Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powe...

View article
5 leading providers of enterprise marketing automation solutions

AI & Automation 5 leading providers of enterprise marketing automation solutions

8m Jacqueline Dooley

5 leading providers of enterprise marketing automa...

As part of our focus on marketing automation, we’ve compiled a list of five enterprise-level providers of marketing automation solutions, complete wit...

View article
The content crisis: What it is and how to solve it

Content The content crisis: What it is and how to solve it

8m Sitecore

The content crisis: What it is and how to solve it

In the first of a three-part series, CX management company, Sitecore details what 'the content crisis' is and how do you go about solving it. Read Mor...

View article
Why CRM and automation platforms go hand in hand

AI & Automation Why CRM and automation platforms go hand in hand

8m Clate Mask

Why CRM and automation platforms go hand in hand

Clate Mask, CEO of Keap, makes a case for why it is essential to use a CRM with automation features to run your small business and discusses how to le...

View article
Future of B2B marketing: Are you heading in the right direction?

Digital Marketing Future of B2B marketing: Are you heading in the right direction?

8m Jon Miller

Future of B2B marketing: Are you heading in the ri...

Demandbase's CPO, Jon Miller looks at what that future holds for B2B marketing so you can get on board rather than get left behind. Read More...

View article
How to choose marketing automation software

AI & Automation How to choose marketing automation software

8m Ashley Schweigert

How to choose marketing automation software

Implementing marketing automation effectively includes software that aligns to your organization’s needs and criteria. Read More...

View article
What the Stackie Awards can teach us about the perfect martech stack

Insights What the Stackie Awards can teach us about the perfect martech stack

8m Jacqueline Dooley

What the Stackie Awards can teach us about the per...

We glean some key insights from the 48 entries to the 2019 Stackie Awards, an annual contest that challenges companies to visualize their martech stac...

View article
Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

Email & Automation Tech Talk with Liveclicker: How the customer captivation platform amplifies ROI with email personalization

8m Abhishek Shah

Tech Talk with Liveclicker: How the customer capti...

Our latest Tech Talk features Liveclicker's COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business t...

View article
The 4 essential elements of effective in-app advertising

Digital Advertising The 4 essential elements of effective in-app advertising

8m Supriya Goswami

The 4 essential elements of effective in-app adver...

Supriya Goswami, VP and Global Head of Marketing at InMobi, discusses the most important elements of in-app ad design and creative. Read More...

View article
Understand consumers: The link between neuroscience and marketing strategy

Analytics Understand consumers: The link between neuroscience and marketing strategy

8m Lauren Murphy

Understand consumers: The link between neuroscienc...

When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...

View article
How COVID-19 is affecting AI-based technology

AI & Automation How COVID-19 is affecting AI-based technology

8m Sergio Bruccoleri

How COVID-19 is affecting AI-based technology

It turns out our face coverings are giving voice and facial recognition AI data sets a real run for the money. Read More...

View article
CTV advertising remains on the rise with new opportunities for Roku channel owners

Digital Advertising CTV advertising remains on the rise with new opportunities for Roku channel owners

8m Alex Zakrevsky

CTV advertising remains on the rise with new oppor...

The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (C...

View article
How AI has evolved in the marketing industry – and where it’s headed next

AI & Automation How AI has evolved in the marketing industry – and where it’s headed next

8m Ben Aflalo

How AI has evolved in the marketing industry – and...

Ben Aflalo, Product Director at Dynamic Yield, delves into the evolving role of AI in marketing and what marketers and brands should anticipate next a...

View article
Three predictions about the future of virtual & hybrid events

Digital Marketing Three predictions about the future of virtual & hybrid events

8m Michael Balyasny

Three predictions about the future of virtual & hy...

A look at COVID-19’s indelible mark on the events industry and its forward-looking evolution. Read More...

View article
1 2 3 4 5 27