Marketing is every employee’s job (They just don’t always know it)

Advertising & Promotion Marketing is every employee’s job (They just don’t always know it)

4m Norman Guadagno

Marketing is every employee’s job (They just don’t...

Norman Guadagno, CMO at Acoustic, details why all employees need to cherish their role as a brand ambassador and how that can help marketing Read More...

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Strategies to refine Instagram marketing for ecommerce

Digital Marketing Strategies to refine Instagram marketing for ecommerce

2y Martin Ochwat

Strategies to refine Instagram marketing for ecomm...

60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...

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Case study: Cheetos + Genies Media Network celebrity avatar marketing campaign for Halloween

Case Study Case study: Cheetos + Genies Media Network celebrity avatar marketing campaign for Halloween

2y Jacqueline Dooley

Case study: Cheetos + Genies Media Network celebri...

Cheetos is working with avatar marketing company Genies for a creative Halloween campaign with various celebrities. Managing Director at Genies speaks...

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Shutterstock Custom now offers an intelligent creative brief-making tool

Disruptive MarTech Shutterstock Custom now offers an intelligent creative brief-making tool

2y Barry Levine

Shutterstock Custom now offers an intelligent crea...

The Shutterstock Custom service released a new tool, Smart Brief, which can speed up creative brief creation to about 20 minutes, Senior Product Manag...

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Martech for events: SummitSync, Conversica mix meeting automation + conversational AI

Disruptive MarTech Martech for events: SummitSync, Conversica mix meeting automation + conversational AI

2y Jacqueline Dooley

Martech for events: SummitSync, Conversica mix mee...

"Together SummitSync and Conversica solve a critical problem marketers face in maximizing their trade show ROI," says Conversica VP. What does this pa...

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Four cool ecommerce offerings from Pinterest and how brands use them

Ecommerce Four cool ecommerce offerings from Pinterest and how brands use them

2y Mike O'Brien

Four cool ecommerce offerings from Pinterest and h...

From visual search to personalized catalogs, Pinterest has far more to offer brands than its boards. See examples from Target, Home Depot, Etsy and IK...

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The 10 types of social and relationship-based marketing platforms

Disruptive MarTech The 10 types of social and relationship-based marketing platforms

2y Jonathan Brown

The 10 types of social and relationship-based mark...

People spend nearly two hours per day on social. What platforms should marketers be using to reach these users? An overview of the ten main types, plu...

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What does the future hold for influencer marketing?

Social & Community What does the future hold for influencer marketing?

3y Mike O'Brien

What does the future hold for influencer marketing...

The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? Read More...

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Eight tools to save time with social media automation

Disruptive MarTech Eight tools to save time with social media automation

3y Tereza Litsa

Eight tools to save time with social media automat...

Social media automation can help your team save time while focusing on more strategic tasks. Here are eight tools you can use. Read More...

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Sentiment: The consumer data differentiator

AI & Automation Sentiment: The consumer data differentiator

3y Paige Leidig

Sentiment: The consumer data differentiator

Sentiment is key to being able to look at consumer data from call centers, forums, employee feedback, online reviews -- the full customer journey. Rea...

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Instagram Shopping becomes more powerful for brands

Disruptive MarTech Instagram Shopping becomes more powerful for brands

3y Tereza Litsa

Instagram Shopping becomes more powerful for brand...

Instagram Shopping has become more prominent in the app. With more personalization and Story tags, here's what marketers need to know about the update...

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By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

Social & Community By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

3y Emily Alford

By drawing stars like Kim Kardashian, Facebook Wat...

Facebook Watch is set to release new content featuring stars like Kim Kardashian in a bold play to compete with YouTube. Here's what that means for br...

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Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay

Social & Community Here are some of the best (and worst) ways brands celebrated #WorldEmojiDay

3y Emily Alford

Here are some of the best (and worst) ways brands ...

To celebrate those tiny pictures that have made our lives so much easier (and more entertaining), users across social media platforms celebrated #Worl...

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Location and lenses: What does the future look like for Snapchat?

Social & Community Location and lenses: What does the future look like for Snapchat?

3y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

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Seeing the trees for the forest with paid social

Social & Community Seeing the trees for the forest with paid social

4y Mike O'Brien

Seeing the trees for the forest with paid social

Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...

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Tools and tips for calculating the ROI of social media

Acquisition Tools and tips for calculating the ROI of social media

4y Clark Boyd

Tools and tips for calculating the ROI of social m...

Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...

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Dark social: Why and how should you be tracking it?

Disruptive MarTech Dark social: Why and how should you be tracking it?

4y Tereza Litsa

Dark social: Why and how should you be tracking it...

As more and more content is shared over encrypted and private channels, it has become increasingly difficult for marketers to track the origins of tra...

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Nine reasons for your brand to use social listening tools

Disruptive MarTech Nine reasons for your brand to use social listening tools

4y Tereza Litsa

Nine reasons for your brand to use social listenin...

Social listening, the process of monitoring and analyzing conversations across social media, can be beneficial both in helping brands explore the diff...

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How to measure the ROI of social media campaigns

Analytics How to measure the ROI of social media campaigns

4y Tereza Litsa

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...

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10 indispensable online tools for managing your social presence

Disruptive MarTech 10 indispensable online tools for managing your social presence

4y Chris Camps

10 indispensable online tools for managing your so...

Keeping several social media platforms populated with fresh, unique content every day of the week is no easy task. Luckily, there are a number of easy...

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6 tools for a better, smarter social media influencer campaign

Search 6 tools for a better, smarter social media influencer campaign

5y Ann Smarty

6 tools for a better, smarter social media influen...

These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers. Read More...

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