Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji-ordering earned a Grand Prix in Cannes.
Burying the hatchet once and for all to bring marketers and innovators closer together.
According to some agency higher-ups, the quickly-growing digital space calls for constant innovation.
As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within.
Saatchi & Saatchi LA president Chuck Maguy recently sat down with ClickZ to discuss everything from emotional connections through storytelling to in-house programmatic buying.
We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to be a rock star.
Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of beefing up its digital offerings.
Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his dislike of "technoecstasy."
More categories, more tech, and more blurring of the lines at 2014's Cannes Lions.
This is a roundup of new hires and promotions in the digital marketing industry during May.