Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of beefing up its digital offerings.
Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his dislike of "technoecstasy."
More categories, more tech, and more blurring of the lines at 2014's Cannes Lions.
This is a roundup of new hires and promotions in the digital marketing industry during May.
The proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual.
Rapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and marketers to accurately track and boost conversions and ROI.
The CIO-CMO couple is improbable, but a more and more common occurrence, as digital has pushed data and creativity together. Isobar US co-CEOs discuss the challenges.
The co-CEOs of Isobar U.S. discuss the importance of innovation in marketing and advertising, and how it ties up with their daily work, including their MIT Media Lab partnership.
Michael Provenzano discusses his trajectory with ClickZ, including how he built Vistar Media and, before that, Invite Media, in this stroll through his character-forging past.
Grabbing some time with Mindshare's Jordan Bitterman to find out what was hot at the show.