The proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual.
Rapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and marketers to accurately track and boost conversions and ROI.
The CIO-CMO couple is improbable, but a more and more common occurrence, as digital has pushed data and creativity together. Isobar US co-CEOs discuss the challenges.
The co-CEOs of Isobar U.S. discuss the importance of innovation in marketing and advertising, and how it ties up with their daily work, including their MIT Media Lab partnership.
Michael Provenzano discusses his trajectory with ClickZ, including how he built Vistar Media and, before that, Invite Media, in this stroll through his character-forging past.
Grabbing some time with Mindshare's Jordan Bitterman to find out what was hot at the show.
Tuomas Peltoniemi is optimistic that 2014 will finally be the year of data. Find out why.
Publicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties.
Ad agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by the Online Marketing Institute (OMI) in partnership with ClickZ and Kelly Staffing.
AdRoll says it's reached a $100 million run rate, generating an average tenfold return in sales for every dollar spent by its customers.