WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others.
ClickZ spoke with Glen Hartman, global managing director of digital consulting at Accenture Interactive, to ask him about his company's ambitions, creative and otherwise, and whether Accenture Interactive is muscling into agency territory.
VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires.
Responsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels.
Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president.
BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job.
Tewari sizes up mobile's impact on digital marketing and pinpoints where mobile falls short or goes above and beyond online.
Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy.
An interview with the Bing Ads evangelist for small businesses.
Along with the funding announcement, NewsCred also reported that Mayfield Fund partner Rajeev Batra will join its board of directors.