Tuomas Peltoniemi is optimistic that 2014 will finally be the year of data. Find out why.
Publicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties.
Ad agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by the Online Marketing Institute (OMI) in partnership with ClickZ and Kelly Staffing.
AdRoll says it's reached a $100 million run rate, generating an average tenfold return in sales for every dollar spent by its customers.
WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman, and others.
ClickZ spoke with Glen Hartman, global managing director of digital consulting at Accenture Interactive, to ask him about his company's ambitions, creative and otherwise, and whether Accenture Interactive is muscling into agency territory.
VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires.
Responsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels.
Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president.
BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job.