Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills.
Cars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Who will win?
In China, even cars are bought online, and as such, a digital marketing campaign is essential.
A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping into additional driver details.
The auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches.
Nissan has added a Q&A tab onto its website for prospective buyers of its electric Leaf model, where it has aggregated answers to common questions from existing owners. The site also includes photo and video content.
ClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She also discusses the opportunities for marketers in the “connected” space, as well as the future of advertising that surrounds it.
The 'detour' is a Google-Maps-based virtual test drive aimed at consumers who are researching cars online and will allow them to experience the 2014 Nissan Rogue.
A Facebook study in collaboration with comScore suggests that automotive campaigns effectively drive car shoppers to brand sites and model pages.
Tech giant Google and leading internet radio service Pandora will focus on building their services into automobiles in 2014.