AAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...
View articleIn the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...
View articleAuto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of thei...
View articleCars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...
View articleIn China, even cars are bought online, and as such, a digital marketing campaign is essential. Read More...
View articleA recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...
View articleThe auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Read More...
View articleNissan has added a Q&A tab onto its website for prospective buyers of its electric Leaf model, where it has aggregated answers to common questions...
View articleClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She al...
View articleThe 'detour' is a Google-Maps-based virtual test drive aimed at consumers who are researching cars online and will allow them to experience the 2014 N...
View articleA Facebook study in collaboration with comScore suggests that automotive campaigns effectively drive car shoppers to brand sites and model pages. Read...
View articleTech giant Google and leading internet radio service Pandora will focus on building their services into automobiles in 2014. Read More...
View articleA campaign by TBWA New York asks locals to give a #HailYes to the shiny new Nissan-made Taxis for Tomorrow. Read More...
View articleToyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Read More...
View articleLand Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport Read More...
View articleThe German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' c...
View articleA new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity ...
View articleSteer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter. Read More...
View articleYou can learn a thing or two from marketing mavens like BMW and Audi, even if your own products have nothing to do with the open road. Read More...
View articleNew study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car. Read More...
View articleIn May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Read M...
View articleLoreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains. Read More...
View articleStudy says alcohol brands are among the least responsive to consumer wall posts on Facebook. Read More...
View articleAuto brand hopes TV, online, and Facebook will drive foot traffic to dealers. Read More...
View articleNew joint venture, Commonwealth, will be based in Detroit. Read More...
View articleVW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series. Read More...
View articleAuto brands lean on recording talent to spark social media buzz. Read More...
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