New study finds that 51 percent of car buyers who research using a mobile device ultimately buy a car.
In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company.
Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains.
Study says alcohol brands are among the least responsive to consumer wall posts on Facebook.
Auto brand hopes TV, online, and Facebook will drive foot traffic to dealers.
New joint venture, Commonwealth, will be based in Detroit.
VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series.
Auto brands lean on recording talent to spark social media buzz.
Ad agency RPA describes what happened behind the scenes.
An earlier Hyundai/Xbox campaign scored impressive results.