Loreal and Scripps, along with big banks and auto brands are working out how to use their generic top-level domains.
Study says alcohol brands are among the least responsive to consumer wall posts on Facebook.
Auto brand hopes TV, online, and Facebook will drive foot traffic to dealers.
New joint venture, Commonwealth, will be based in Detroit.
VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series.
Auto brands lean on recording talent to spark social media buzz.
Ad agency RPA describes what happened behind the scenes.
An earlier Hyundai/Xbox campaign scored impressive results.
If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn.
For auto marketers, a lesson in how to play nicely with disruptors.