Brands Still Matter - Just Not Like They Used To
Conference Coverage

Brands Still Matter - Just Not Like They Used To

9y Mike O'Brien

Brands Still Matter - Just Not Like They Used To

Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about servic...

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How Agencies Are Evolving into Strategic Advisors in China
Asia

How Agencies Are Evolving into Strategic Advisors in China

9y Sophie Loras

How Agencies Are Evolving into Strategic Advisors ...

As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...

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4 Strategic Tips for Building a Lasting Social Campaign in China
Asia

4 Strategic Tips for Building a Lasting Social Campaign in China

9y Sophie Loras

4 Strategic Tips for Building a Lasting Social Cam...

We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...

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3 Digital Trends to Watch Out for in Asia
Asia

3 Digital Trends to Watch Out for in Asia

9y Sophie Loras

3 Digital Trends to Watch Out for in Asia

Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends th...

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Context Is Our Kingdom, Says MasterCard
Conference Coverage

Context Is Our Kingdom, Says MasterCard

9y Melanie White

Context Is Our Kingdom, Says MasterCard

Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and...

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VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby
Conference Coverage

VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby

9y Melanie White

VIDEO: NASA Unveils the Social Media Mystery Behin...

How does NASA make space exploration a personal journey for everyone? John Yembrick, social media manager for the space agency, answered this question...

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How American Apparel Is Moving to Value-Driven Data Analytics
Conference Coverage

How American Apparel Is Moving to Value-Driven Data Analytics

9y Melanie White

How American Apparel Is Moving to Value-Driven Dat...

At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...

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VIDEO: How Can Marketers Influence Consumer Intent on Mobile?
Conference Coverage

VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

9y Melanie White

VIDEO: How Can Marketers Influence Consumer Intent...

At ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers ac...

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Facebook Unveils Dynamic Retargeting Tools at #CZLSF
Conference Coverage

Facebook Unveils Dynamic Retargeting Tools at #CZLSF

9y Yuyu Chen

Facebook Unveils Dynamic Retargeting Tools at #CZL...

During his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarg...

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VIDEO: How AIA Is Innovating From the Outside In
Asia

VIDEO: How AIA Is Innovating From the Outside In

9y Sophie Loras

VIDEO: How AIA Is Innovating From the Outside In

Why would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits durin...

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VIDEO: Defining Brand DNA at Peninsula Hotels
Asia

VIDEO: Defining Brand DNA at Peninsula Hotels

9y Sophie Loras

VIDEO: Defining Brand DNA at Peninsula Hotels

What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital ...

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VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo
Asia

VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

9y Sophie Loras

VIDEO: Long-Term Strategy Key to Short-Term Viral ...

An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. ...

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VIDEO: The Brand Is Not the Hero According to Coca-Cola
Asia

VIDEO: The Brand Is Not the Hero According to Coca-Cola

9y Sophie Loras

VIDEO: The Brand Is Not the Hero According to Coca...

In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creat...

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VIDEO: Using Data to Localize to New Markets
Asia

VIDEO: Using Data to Localize to New Markets

9y Sophie Loras

VIDEO: Using Data to Localize to New Markets

Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...

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Mythbusting China's E-Commerce Sector
Asia

Mythbusting China's E-Commerce Sector

9y Sophie Loras

Mythbusting China's E-Commerce Sector

In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Read More...

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Q&A: Pinterest’s Kevin Knight #CZLSF
Conference Coverage

Q&A: Pinterest’s Kevin Knight #CZLSF

9y Tetyana Miroshnichenko

Q&A: Pinterest’s Kevin Knight #CZLSF

At ClickZ Live San Francisco, Kevin Knight, head of agency and brand strategy at Pinterest, will discuss the efficient functionality of native and the...

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How to Engage Your Audience with Native Advertising #CZLSF
Conference Coverage

How to Engage Your Audience with Native Advertising #CZLSF

9y Tetyana Miroshnichenko

How to Engage Your Audience with Native Advertisin...

In San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and ...

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8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF
Conference Coverage

8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF

9y Tetyana Miroshnichenko

8 Good Reasons to Join Us at ClickZ Live San Franc...

With brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...

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How to Achieve Mind-Blowing Content Marketing ROI #CZLSF
Conference Coverage

How to Achieve Mind-Blowing Content Marketing ROI #CZLSF

9y Tetyana Miroshnichenko

How to Achieve Mind-Blowing Content Marketing ROI ...

Focusing on your blog and native advertising - and being more like KISS - are just a few tips Jason Miller, senior content marketing manager at Linked...

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How Taxi Drivers Stole the Show at Cannes
Conference Coverage

How Taxi Drivers Stole the Show at Cannes

9y Sean Miller

How Taxi Drivers Stole the Show at Cannes

It's increasingly difficult for advertisers to grab people's attention. But as the taxi strike in Cannes demonstrated, there's a difference between ge...

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Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winners
Conference Coverage

Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winner...

9y Kristin Kovner

Reflections on Cannes: 5 Best Practices to Steal f...

Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did...

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Pandora on the Power of Music in a Connected World
Conference Coverage

Pandora on the Power of Music in a Connected World

9y Melanie White

Pandora on the Power of Music in a Connected World

In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to bui...

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Unilever Hunts for Top 50 Marketing Startups at Cannes
Conference Coverage

Unilever Hunts for Top 50 Marketing Startups at Cannes

9y Melanie White

Unilever Hunts for Top 50 Marketing Startups at Ca...

In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry...

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SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality
Conference Coverage

SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

9y Melanie White

SapientNitro Brings Downtown Manhattan to Cannes V...

In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Read More...

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Digital Meets TV with Dr. Phil and DailyMail Partnership
Conference Coverage

Digital Meets TV with Dr. Phil and DailyMail Partnership

9y Melanie White

Digital Meets TV with Dr. Phil and DailyMail Partn...

In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewer...

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5 PPC Tips from ClickZ Live Toronto
Conference Coverage

5 PPC Tips from ClickZ Live Toronto

9y Mike O'Brien

5 PPC Tips from ClickZ Live Toronto

To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and t...

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Snapchat Leads to 'Bestie Brands' #CZLTO
Conference Coverage

Snapchat Leads to 'Bestie Brands' #CZLTO

9y Mike O'Brien

Snapchat Leads to 'Bestie Brands' #CZLTO

It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships wi...

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