At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men through shareable content.
From our Fireside Chat’s to which brands are doing this and that, we’ve got you covered at ClickZ Live New York.
There were a lot of wearables at the Consumer Electronics Show, beyond just Apple Watches and Fitbits. Here are a few of our favorites.
We're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade.
The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster.
For the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to marketers.
E-commerce in Southeast Asia is set to overtake the U.S. in the next five years, according to a panel of experts at ClickZ Live Bangkok.
DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't know why they are using it.
Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted at ClickZ Live Chicago.
An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted by a panel at ClickZ Live Chicago.