VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes
Conference Coverage

VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes

9y ClickZ News Staff

VIDEO: Tinder CEO Reveals The Mystery Behind Swipe...

In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe....

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Has Ad Tech Taken Over Creativity at Cannes Lions?
Conference Coverage

Has Ad Tech Taken Over Creativity at Cannes Lions?

9y Melanie White

Has Ad Tech Taken Over Creativity at Cannes Lions?

At this year's Cannes Lions Festival of Creativity, technology was up front and center. Read More...

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Twitter: Real-Time Engagement Comes From Small Moments #CZLTO
Conference Coverage

Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

9y Mike O'Brien

Twitter: Real-Time Engagement Comes From Small Mom...

"Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-t...

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VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes
Conference Coverage

VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Canne...

9y Melanie White

VIDEO: P&G and The Ipsos Girls’ Lounge Encoura...

In ClickZ’s video interview at Cannes, senior executives from Procter & Gamble and The Ipsos Girls’ Lounge talked about female leadership and how ...

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5 Tips for 'Unignorable Creative' from Pepsi #CZLTO
Conference Coverage

5 Tips for 'Unignorable Creative' from Pepsi #CZLTO

9y Mike O'Brien

5 Tips for 'Unignorable Creative' from Pepsi #CZLT...

During a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaign...

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Knowing When to Comment Is Crucial in Content Marketing #CZLTO
Conference Coverage

Knowing When to Comment Is Crucial in Content Marketing #CZLTO

9y Mike O'Brien

Knowing When to Comment Is Crucial in Content Mark...

At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weig...

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Core Strength Is Key, Both In Athletics and Marketing #CZLTO
Conference Coverage

Core Strength Is Key, Both In Athletics and Marketing #CZLTO

9y Mike O'Brien

Core Strength Is Key, Both In Athletics and Market...

Brand excellence trickles down to the podium, according to Canadian Olympic Committee CMO Derek Kent, who discussed the importance of social during h...

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Snapchat, WPP and DailyMail Launch Content Marketing Agency
Conference Coverage

Snapchat, WPP and DailyMail Launch Content Marketing Agency

9y Melanie White

Snapchat, WPP and DailyMail Launch Content Marketi...

Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Read More...

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Marketing Secrets from the CMO of Canadian Olympic Committee
Conference Coverage

Marketing Secrets from the CMO of Canadian Olympic Committee

9y Sarah Ong

Marketing Secrets from the CMO of Canadian Olympic...

Leading up to his keynote session at ClickZ Live Toronto, CMO Derek Kent talks about how the Canadian Olympic Committee used innovation to help drive ...

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Uncovering PPC Best Practices With Allstate Insurance
Conference Coverage

Uncovering PPC Best Practices With Allstate Insurance

9y Sarah Ong

Uncovering PPC Best Practices With Allstate Insura...

In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada ch...

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Social Media Marketing Beyond Twitter and Facebook
Conference Coverage

Social Media Marketing Beyond Twitter and Facebook

9y Sarah Ong

Social Media Marketing Beyond Twitter and Facebook

In advance of her session at ClickZ Live Toronto, Chief Marketing Officer of shopbake.com, Anastassia Boguslavskaya chats to us about how marketers sh...

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Top Eight Takeaways from IBM Amplify
Conference Coverage

Top Eight Takeaways from IBM Amplify

9y Ellen Valentine

Top Eight Takeaways from IBM Amplify

Customer journey, experience, personas and attribution were a few hot topics at IBM's Amplify conference in San Diego last week. Read More...

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VIDEO: Weather Data Shines on Programmatic Ad Buys
Conference Coverage

VIDEO: Weather Data Shines on Programmatic Ad Buys

9y Melanie White

VIDEO: Weather Data Shines on Programmatic Ad Buys

The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Read More...

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VIDEO: Taking a JSwipe at Millennials in a Social World
Conference Coverage

VIDEO: Taking a JSwipe at Millennials in a Social World

9y Melanie White

VIDEO: Taking a JSwipe at Millennials in a Social ...

"Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Read More...

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'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers
Conference Coverage

'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers

9y Melanie White

'Jewish Tinder' Founder Gives 10 Tips to Make Soci...

Ten tips to make social work for your business, from JSwipe founder David Yarus. Read More...

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VIDEO: Playboy 'Fishes Where the Fish Are' on Social
Conference Coverage

VIDEO: Playboy 'Fishes Where the Fish Are' on Social

9y Yuyu Chen

VIDEO: Playboy 'Fishes Where the Fish Are' on Soci...

In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a...

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VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques
Conference Coverage

VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

9y Yuyu Chen

VIDEO: Playboy Drives Engagement With Diverse Cont...

In the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the ...

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VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing
Conference Coverage

VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing

9y Yuyu Chen

VIDEO: Nine West Captures 'Nostalgic Moments' With...

In this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strate...

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Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York
Conference Coverage

Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Li...

9y Marshall Sponder

Visual Social Media, Big Data, & Paid Advertis...

A look at several trends that stood out over two days of the ClickZ Live New York conference last week. Read More...

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VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]
Conference Coverage

VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]

9y Yuyu Chen

VIDEO: Mini USA Looks Beyond Social Metrics in Rea...

In the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social b...

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VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]
Conference Coverage

VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]

9y Yuyu Chen

VIDEO: Mini USA Gives Car Owners a Voice on Social...

In the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car bra...

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Do Marketers Really Need Big Data? [#CZLNY]
Analytics

Do Marketers Really Need Big Data? [#CZLNY]

9y Mike O'Brien

Do Marketers Really Need Big Data? [#CZLNY]

Speaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and t...

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Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]
Conference Coverage

Gamification Is Worth the Risk, Says Tribal Worldwide [#CZLNY]

9y Emily Alford

Gamification Is Worth the Risk, Says Tribal Worldw...

At ClickZ Live New York, Tribal Worldwide's Rich Guest sat down with Emily Skor of the CHPA to talk about best practices for testing, targeting, and l...

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VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]
Conference Coverage

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

9y Yuyu Chen

VIDEO: The Home Depot on Landing Page Optimization...

During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful ...

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Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]
Conference Coverage

Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

9y Stephanie Miller

Mobile Searchers Have Local Intent: 7 Quick Wins [...

During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Read More...

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VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]
Conference Coverage

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

9y Yuyu Chen

VIDEO: Coca-Cola Says to Take Paid Social Seriousl...

In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages p...

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Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]
Conference Coverage

Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]

9y Jessica Lee

Getting Native With Playboy: Making Branded Conten...

During her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content...

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