White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]
Conference Coverage

White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]

9y Emily Alford

White House Hits 'Hockey Stick' Moment of Mobile E...

At a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile ...

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Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen To [#CZLNY]
Conference Coverage

Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen T...

9y Jessica Lee

Cut Through the B2B B.S. and Develop a Message You...

During his session at ClickZ Live New York, Lincoln Electric's Craig Coffey discussed the importance of tailoring your message to your actual consumer...

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Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]
Conference Coverage

Influencers and Social Listening Key to Social Success for AmEx and Mini US...

9y Emily Alford

Influencers and Social Listening Key to Social Suc...

In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring...

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Flexibility Is Key for SEOs [#CZLNY]
Conference Coverage

Flexibility Is Key for SEOs [#CZLNY]

9y Mike O'Brien

Flexibility Is Key for SEOs [#CZLNY]

"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in...

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The Power of Multichannel Attribution at TD Bank [#CZLNY]
Analytics

The Power of Multichannel Attribution at TD Bank [#CZLNY]

9y Stephanie Miller

The Power of Multichannel Attribution at TD Bank [...

In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimizat...

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The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]
Conference Coverage

The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#C...

9y Jessica Lee

The Power of Persuasion: ABCs of Leveraging Person...

During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success. Read More...

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Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]
Conference Coverage

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLN...

9y Mike O'Brien

Brands Should Focus More on Owned "Middleweight Co...

At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...

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Testing How Personalized Content Improves Customer Experience [#CZLNY]
Conference Coverage

Testing How Personalized Content Improves Customer Experience [#CZLNY]

9y Stephanie Miller

Testing How Personalized Content Improves Customer...

In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experi...

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Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]
Conference Coverage

Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]

9y Emily Alford

Coca-Cola Shares Story of Sustainability Across Pa...

In his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing co...

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Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York
Conference Coverage

Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

9y Shivali Bhammer

Top 7 Reasons You Need, Nay, You Must Be at ClickZ...

ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Read More...

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Talking Big Data With The Weather Company's Jeremy Hlavacek
Conference Coverage

Talking Big Data With The Weather Company's Jeremy Hlavacek

9y Mel Carson

Talking Big Data With The Weather Company's Jeremy...

In advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big dat...

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Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola
Conference Coverage

Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola

9y Mel Carson

Social Media & Storytelling: An Interview With...

In advance of his day-one keynote at this year's ClickZ Live New York, Coca-Cola's Tim Goudie chats with us about social media and storytelling. Read ...

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#SESLON: Consistency Is Key for Optimizing Marketing
Conference Coverage

#SESLON: Consistency Is Key for Optimizing Marketing

9y Mike O'Brien

#SESLON: Consistency Is Key for Optimizing Marketi...

Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego...

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Mobile Marketing: An Interview With Diane Pease From Cisco
Conference Coverage

Mobile Marketing: An Interview With Diane Pease From Cisco

9y Mel Carson

Mobile Marketing: An Interview With Diane Pease Fr...

In advance of her session at this year's ClickZ Live New York, Cisco's Diane Pease talks about the importance of developing a mobile marketing strateg...

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Learn Marketing Secrets From Leading Brands at #CZLNY
Conference Coverage

Learn Marketing Secrets From Leading Brands at #CZLNY

9y Team ClickZ

Learn Marketing Secrets From Leading Brands at #CZ...

Hear from the UN, Coca-Cola, Unilever, Hilton, TD Bank, Mini, and more as they divulge best practices, tips, tricks, and their secrets to digital mark...

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VIDEO: Mom’s the Word for McDonald’s and Quaker
Conference Coverage

VIDEO: Mom’s the Word for McDonald’s and Quaker

9y Melanie White

VIDEO: Mom’s the Word for McDonald’s and Quaker

When it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear w...

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TD Bank Group: Turning Big Data Into Valuable Data [#CZLCHI]
Conference Coverage

TD Bank Group: Turning Big Data Into Valuable Data [#CZLCHI]

9y Yuyu Chen

TD Bank Group: Turning Big Data Into Valuable Data...

In his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can gle...

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VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]
Conference Coverage

VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCH...

9y Melanie White

VIDEO: The A.R.T. of Engagement Begins With the Cu...

In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T." ...

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Expedia: User-Generated Videos Add Relevancy to Travel Campaigns [#CZLCHI]
Conference Coverage

Expedia: User-Generated Videos Add Relevancy to Travel Campaigns [#CZLCHI]

9y Yuyu Chen

Expedia: User-Generated Videos Add Relevancy to Tr...

At ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to creat...

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Google Talks Data Visualization at ClickZ Live Chicago
Actionable Analysis

Google Talks Data Visualization at ClickZ Live Chicago

9y Thom Craver

Google Talks Data Visualization at ClickZ Live Chi...

Google Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story. Read More...

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The Customer Experience Is Key, in Every Channel and at Every Interaction
Conference Coverage

The Customer Experience Is Key, in Every Channel and at Every Interaction

10y Team ClickZ

The Customer Experience Is Key, in Every Channel a...

Hard-sell advertising messages don't cut it in today's multimedia messaging universe. Instead, meet your customers where they live. Read More...

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Q&A: Walgreens’ Seth Meisel
Conference Coverage

Q&A: Walgreens’ Seth Meisel

10y Mel Carson

Q&A: Walgreens’ Seth Meisel

In advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies. Read More...

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Q&A: Tribune Publishing's Carolyn Shelby
Conference Coverage

Q&A: Tribune Publishing's Carolyn Shelby

10y Mel Carson

Q&A: Tribune Publishing's Carolyn Shelby

In advance of her session at ClickZ Live Chicago, Tribune Publishing's Carolyn Shelby talks about how marketers should be thinking about SEO in the co...

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[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?
Conference Coverage

[#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

10y Emily Alford

[#SESDENVER] Is LinkedIn a Solution for Brands Tap...

Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady...

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[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future
Conference Coverage

[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

10y Emily Alford

[#SESDENVER] Mapping Behavior Lets Advertisers Pre...

Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competiti...

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Q&A: Cisco’s Brendan O’Brien
Conference Coverage

Q&A: Cisco’s Brendan O’Brien

10y Mel Carson

Q&A: Cisco’s Brendan O’Brien

In advance of his session at ClickZ Live Chicago, Cisco's Brendan O'Brien talks about how marketers should be thinking about location-based services a...

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Q&A: Twitter’s Sebastian Turner
Conference Coverage

Q&A: Twitter’s Sebastian Turner

10y Mel Carson

Q&A: Twitter’s Sebastian Turner

In advance of his session at ClickZ Live Chicago, Twitter's Sebastian Turner talks about how Twitter Ads can fit into the purchase journey, what strat...

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