"Happiness Is" page is aimed at teen bloggers.
Advances in augmented tech could bring such experiences to mobile next year.
Research firm examines the reach of three ad networks and a women's interest site for an advertiser.
Laundry soap's hotspotted video delivers color and clicks.
Multi-month campaigns to feature exclusive content.
Plus moves at Dachis Group, LocalResponse, and Attik.
Series of new sites will curate content on specific topics with a variety of brands attached.
PepsiCo keeps the pedal down on social media marketing.
Global director for digital says blaming decline on social media is wrong-headed.
Community video effort was a big hit last year, generating over 30 million recipe views.