A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013.
More consumers are looking to their smartphones and computers for deals, price comparisons, and new products.
"Happiness Is" page is aimed at teen bloggers.
Advances in augmented tech could bring such experiences to mobile next year.
Research firm examines the reach of three ad networks and a women's interest site for an advertiser.
Laundry soap's hotspotted video delivers color and clicks.
Multi-month campaigns to feature exclusive content.
Plus moves at Dachis Group, LocalResponse, and Attik.
Series of new sites will curate content on specific topics with a variety of brands attached.
PepsiCo keeps the pedal down on social media marketing.