Mondelēz International, formerly Kraft Foods, is betting on a risky leap into mobile with an initiative to find funded mobile tech firms to incubate and work directly with its brands.
In May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company.
A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013.
More consumers are looking to their smartphones and computers for deals, price comparisons, and new products.
"Happiness Is" page is aimed at teen bloggers.
Advances in augmented tech could bring such experiences to mobile next year.
Research firm examines the reach of three ad networks and a women's interest site for an advertiser.
Laundry soap's hotspotted video delivers color and clicks.
Multi-month campaigns to feature exclusive content.
Plus moves at Dachis Group, LocalResponse, and Attik.