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The rise of marketing attribution and the benefits for marketers

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AI and predictive analytics: What does the future hold?

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5 businesses using AI to predict the future and profit

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How can analytics and AI allow marketers to predict the future?

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How can a Customer Data Platform tackle common challenges faced by CMOs?

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What are the essential components of a Customer Data Platform?

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How can a Customer Data Platform help with personalization?

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How to maximize your customer data: A personalization masterclass

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The 'must-knows' on how to achieve a data-driven attribution model

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Five ways to maintain data quality in your analytics

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The top 7 barriers to attribution and how to overcome them

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The challenges of attribution: Which channel produces the highest ROI?

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Making inroads into digital transformation with Scania: Insights from the Adobe Summit EMEA

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Three ways retailers can future-proof the checkout process

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Four takeaways from the Mastering the Art of Data-Driven Attribution webinar

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Why data aggregation services will transform ecommerce

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2y Chris Camps
How deep learning is changing the game for both advertisers and consumers

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2y Daniel Surmacz
Sears: The Holy Grail is marrying data, mobile, marketing and merchandising

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Dear Subscriber: Why you need to know about First-Person Marketing

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2y Chris Camps
Foursquare's Pilgrim SDK could lead to an explosion of location-aware apps

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2y Al Roberts
You don't need a "Growth Hacker," just a data-driven marketer

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Inclusive marketing: the need to remove binary data

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Tencent's Emily Ma on the challenges for marketers in China

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How SK-II blends ecommerce and social for improved brand perception

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What are the biggest obstacles to programmatic advertising?

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