Why marketers need both rule-based and machine learning-based personalization

AI & Automation Why marketers need both rule-based and machine learning-based personalization

3d Yaniv Navot
Optimizing digital experiences will move beyond the marketing department in 2021

Content & Experience Optimizing digital experiences will move beyond the marketing department in 2021

5d Shane Phair
Why unlocking creative insights data is so important for digital campaign success

Data Why unlocking creative insights data is so important for digital campaign success

2w Chris Loy
Get the latest analysis and reports delivered to your inbox daily
Jack of all trades: Why and how CMOs must master data to succeed in 2021

Data Jack of all trades: Why and how CMOs must master data to succeed in 2021

2w Martyn Etherington
The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

Analyzing Customer Data The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

2w Jacqueline Dooley
Fuze on setting a strong foundation for its ABM journey

Case Study Fuze on setting a strong foundation for its ABM journey

3w Emily Ketchum
How well do you really know your customers?

Analyzing Customer Data How well do you really know your customers?

3w Nick Ashmore
Kazoo implement 6Sense’s account engagement platform to drive engagement and results

Case Study Kazoo implement 6Sense’s account engagement platform to drive engagement and results

1m Mahir Prasad
You’ve collected customer data, now what?

Analyzing Customer Data You’ve collected customer data, now what?

1m Radhakrishnan Rajagopalan
The 3 most destructive mistakes marketers make with intent data

Analytics The 3 most destructive mistakes marketers make with intent data

1m Kirsten Markson
How to upgrade from ABM to account-based everything

Data-Driven Marketing How to upgrade from ABM to account-based everything

2m Dan Frohnen
How Coursedog is navigating an ABM journey

Case Study How Coursedog is navigating an ABM journey

2m Jimmy Montchal
The importance of innovating for the experience economy

Content & Experience The importance of innovating for the experience economy

2m Jacqueline Dooley
Rethink experience curation not personalization

Content & Experience Rethink experience curation not personalization

2m Norman Guadagno
Unlocking untapped programmatic inventory in a cookie-less world

Data-Driven Marketing Unlocking untapped programmatic inventory in a cookie-less world

2m Nick Morley
Marketing can legitimately be the standard bearer for digital ethics - here’s how

Data Marketing can legitimately be the standard bearer for digital ethics - here’s how

2m Kevin Mar-Molinero
Q&A with Kasper Skou, CEO and Co-Founder of Semasio

Analytics Q&A with Kasper Skou, CEO and Co-Founder of Semasio

2m Mahir Prasad
How IDFA opt-in will change the way we advertise in apps

Data-Driven Marketing How IDFA opt-in will change the way we advertise in apps

2m Yaroslav Kholod
Holiday marketing: Get the data that puts you ahead of the competition

Data-Driven Marketing Holiday marketing: Get the data that puts you ahead of the competition

2m Sarah Mehlman
How digital advertisers can navigate the updated cloud solutions from Google

Data & Analytics How digital advertisers can navigate the updated cloud solutions from Google

2m Jean-François Wassong
Fool’s gold – Leaving behind “match rate” as a success metric for identity

Analytics Fool’s gold – Leaving behind “match rate” as a success metric for identity

2m Gerry Bavaro
Tech Talk with Mopinion: How to improve your digital channels through user feedback

Data-Driven Marketing Tech Talk with Mopinion: How to improve your digital channels through user feedback

2m Bhavik Soni
4 simple steps to consistently improve customer experiences on websites

Data-Driven Marketing 4 simple steps to consistently improve customer experiences on websites

2m Shane Phair
Brands need to use the pandemic to clean up their data

Data Brands need to use the pandemic to clean up their data

2m JoAnne Monfradi Dunn
Against market uncertainties, consumer data is marketers’ secret weapon

Analytics Against market uncertainties, consumer data is marketers’ secret weapon

3m Tina Wilson
Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

Data-Driven Marketing Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

3m Kamaljeet Kalsi
Personalizing CX: From initial lead to customer success

Data-Driven Marketing Personalizing CX: From initial lead to customer success

3m Adam Johnson
1 2 3 38