Five tips to develop an effective Digital Out of Home (DOOH) campaign

Campaigns Five tips to develop an effective Digital Out of Home (DOOH) campaign

1y Neil Morris
Three ways to create insights from consumers’ click histories

Actionable Analysis Three ways to create insights from consumers’ click histories

1y Deren Baker
Keeping the right balance of "person" in "personalization"

Data-Driven Marketing Keeping the right balance of "person" in "personalization"

1y Mike O'Brien
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How does Pandora know its users so well?

Data-Driven Marketing How does Pandora know its users so well?

1y Mike O'Brien
Five of the most exciting digital innovations in grocery retail

Data-Driven Marketing Five of the most exciting digital innovations in grocery retail

1y Dev Mehta
How brands like Netflix and Spotify use data visualisation for social campaigns

Campaigns How brands like Netflix and Spotify use data visualisation for social campaigns

1y Andreas Krasser
What’s in a name? (…not much)

Data-Driven Marketing What’s in a name? (…not much)

2y Aidan Cardella
Why predictive behavioral analytics will forever change retargeting

Data-Driven Marketing Why predictive behavioral analytics will forever change retargeting

2y Jay Marwaha
Everything we learned about beacons and proximity marketing from #ClickZChat

Data-Driven Marketing Everything we learned about beacons and proximity marketing from #ClickZChat

2y Matt Owen
Eight predictions about the future of big data

Data-Driven Marketing Eight predictions about the future of big data

2y Benjamin Spiegel
All customers are not created equal, says American Apparel CDO

Conference Coverage All customers are not created equal, says American Apparel CDO

2y Emily Alford
A guide to understanding the different types of data available to marketers

Analytics A guide to understanding the different types of data available to marketers

2y Kym Reynolds
What personalization means for the travel industry

Data-Driven Marketing What personalization means for the travel industry

2y Mike O'Brien
How The Container Store used data to build its loyalty program

Conference Coverage How The Container Store used data to build its loyalty program

2y Mike O'Brien
Digital transformation: Are you asking the right questions?

Data-Driven Marketing Digital transformation: Are you asking the right questions?

2y Matt Owen
What's left for humans to do?: Four takeaways from SXSW

Conference Coverage What's left for humans to do?: Four takeaways from SXSW

2y Zachary Jean Paradis
The future of retail? Five game-changing technologies to look out for

Conference Coverage The future of retail? Five game-changing technologies to look out for

2y Rebecca Sentance
A coming of age for first-party data

Data-Driven Marketing A coming of age for first-party data

2y Jay Marwaha
Data for dummies: Four places to get started

Data-Driven Marketing Data for dummies: Four places to get started

2y Mike O'Brien
Why touchpoint data is invaluable to your CRM and driving sales

Data-Driven Marketing Why touchpoint data is invaluable to your CRM and driving sales

2y Jeanne Jennings
How to take your geo-fences to the next level

Data-Driven Marketing How to take your geo-fences to the next level

2y Benjamin Spiegel
What the influx of smart homes means for brand marketers

Data-Driven Marketing What the influx of smart homes means for brand marketers

2y Mike O'Brien
The convergence of data and creative

Data-Driven Marketing The convergence of data and creative

2y Guest Writer
What does Alibaba's latest purchase mean for brand marketers?

Asia What does Alibaba's latest purchase mean for brand marketers?

2y Sophie Loras
Has targeting gone too far? How Amazon ruined Christmas

Data-Driven Marketing Has targeting gone too far? How Amazon ruined Christmas

2y Mike O'Brien
Expert tips for data-driven display

Data-Driven Marketing Expert tips for data-driven display

2y Emily Alford
A data game: will the winner take it all?

Conference Coverage A data game: will the winner take it all?

2y Melanie White