Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a diverse scope of customer data.
Big data can be overwhelming. Here is how to use predictive lead scoring and persona-based marketing to analyze big data to drive business.
Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG brands will be impacted by the IoT?
Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just what they do, but who they are.
Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results.
Use these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple channels and platforms.
The ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry currently driven by these innovations.
Alibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society.
At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insights.
Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance market.