Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than their demographics - are crucial for success.
It's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with customers.
Something as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simply looking at the aggregated report.
Marketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along - and eventually sold - to others.
According to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are confident they're using it effectively.
Gone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apart and ultimately lead to more action.
Shopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was increased intent to buy.
Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided hyper-targeted TV advertising.
While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of big data early on.
Cross-device targeting is evolving but still remains in its early stages.