Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused on data.
Twitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the ... read more
ClickZ missed SXSW this year, but luckily, SapientNitro's Zachary Jean Paradis was there to give us the lowdown. Here are his main takeaways from Texas.
Last Tuesday, attendees at the Mindshare Future of Retail Huddle were given a glimpse of the technologies which could revolutionise retail going ... read more
The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes.
It may be imperative to any marketing strategy, but collecting data is daunting to all the digital dilettantes out there. Here are four tactics to start off with.
What can marketers gain from collecting and integrating touchpoint data into the CRM system?
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
2016 is slated to be a big year for connected devices. They're designed to make life easier for consumers, but will they do the same for marketers?
Sage quotes from Massimo Vignelli, Jeffery Zeldman, and Neville Brody illuminate an in-depth analysis of data-driven creative.