Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, according to new research from the MMA.
Shortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technologies ultimately too different?
Companies that are honest about their data practices are more likely to build trust with consumers.
In this roundup, senior marketing executives from Assurant Solutions, Host Analytics, OpenTable and WeCareCard, talk about the way data is changing their approach to leadership.
How to achieve that one-to-one connection as your customers navigate across channels.
A new survey has found that most top marketers are abandoning third-party data, giving rise to greater personalization with first and second-party data.
A new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even before music makes headlines.
To better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign.
Effective content marketing strategies require both data insights and human reactions.
Deciding on six pieces of information you'd like to have about each person is a good way to start getting your database to the next level, something many marketers desperately need to do.