Retail apps must engage further to keep pace during the holiday shopping season
Data insights

Retail apps must engage further to keep pace during the holiday shopping se...

4y Brian Johnson

Retail apps must engage further to keep pace durin...

With a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...

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How Greyhound used SurveyMonkey to increase their customer survey response rate by over 400%
Analytics

How Greyhound used SurveyMonkey to increase their customer survey response ...

4y Jacqueline Dooley

How Greyhound used SurveyMonkey to increase their ...

Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer iss...

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Why marketers must have lazer focus on first-party data
Analytics

Why marketers must have lazer focus on first-party data

4y Ian Dailey

Why marketers must have lazer focus on first-party...

Invoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and sp...

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How to hyper-target audiences to effectively localize a national campaign
Analytics

How to hyper-target audiences to effectively localize a national campaign

4y Mike Rowan

How to hyper-target audiences to effectively local...

KPItarget's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promot...

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Three ways to use predictive analytics to grow your business
Acquisition

Three ways to use predictive analytics to grow your business

4y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

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Using customer lifetime value (CLV) for ecommerce success
Analytics

Using customer lifetime value (CLV) for ecommerce success

4y Jacqueline Dooley

Using customer lifetime value (CLV) for ecommerce ...

Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...

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Winter is coming: Goodbye cookies, hello contextual
Data insights

Winter is coming: Goodbye cookies, hello contextual

4y Tim Flagg

Winter is coming: Goodbye cookies, hello contextua...

In an advertising landscape transformed by data privacy and tech giants, contextual intelligence will become the dominant form of targeting and is alr...

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The Scotch Malt Whisky Society grows customer lifetime value with personalization via Monetate
Case Study

The Scotch Malt Whisky Society grows customer lifetime value with personali...

4y Mahir Prasad

The Scotch Malt Whisky Society grows customer life...

Personalization helps the leading source of premier single cask whiskies increase sales. Read More...

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Four tips to make the most of marketing attribution
Data insights

Four tips to make the most of marketing attribution

6y Tereza Litsa

Four tips to make the most of marketing attributio...

Marketing attribution can make your strategy more effective by focusing on what matters. What you need is a strategy to make sure that you make the mo...

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The rise of marketing attribution and the benefits for marketers
Data insights

The rise of marketing attribution and the benefits for marketers

6y Tereza Litsa

The rise of marketing attribution and the benefits...

There has been an increased prioritization in marketing attribution among marketers. How does this change the customer journey? Read More...

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AI and predictive analytics: What does the future hold?
AI & Automation

AI and predictive analytics: What does the future hold?

7y Clark Boyd

AI and predictive analytics: What does the future ...

Advances in AI and predictive analytics will have ramifications beyond business's technological capabilities. Organizations will face new challenges i...

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5 businesses using AI to predict the future and profit
AI & Automation

5 businesses using AI to predict the future and profit

7y Clark Boyd

5 businesses using AI to predict the future and pr...

The deployment of artificial intelligence in analytics allows analytics technologies to spot relationships between variables that humans are simply in...

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How can analytics and AI allow marketers to predict the future?
AI & Automation

How can analytics and AI allow marketers to predict the future?

7y Clark Boyd

How can analytics and AI allow marketers to predic...

The rewards for knowing the future in advance are great, but they frequently remain unclaimed due to the flawed nature of human predictions. Artificia...

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How can a Customer Data Platform tackle common challenges faced by CMOs?
Analytics

How can a Customer Data Platform tackle common challenges faced by CMOs?

7y Sam Carter

How can a Customer Data Platform tackle common cha...

Marketers undeniably face a wide array of challenges, but understanding and making use of customer data is key to each and every one of these. In Part...

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What are the essential components of a Customer Data Platform?
Analytics

What are the essential components of a Customer Data Platform?

7y Sam Carter

What are the essential components of a Customer Da...

A Customer Data Platform (CDP) can help companies unify their data and acquire that single customer view that is so vital to marketing success. But ho...

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How can a Customer Data Platform help with personalization?
Analytics

How can a Customer Data Platform help with personalization?

7y Sam Carter

How can a Customer Data Platform help with persona...

Despite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% st...

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How to maximize your customer data: A personalization masterclass
Analytics

How to maximize your customer data: A personalization masterclass

7y Linus Gregoriadis

How to maximize your customer data: A personalizat...

ClickZ’s most recent webinar, ‘Maximize Your Customer Data: The Personalization Masterclass’, contains practical guidance to help marketers take...

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Diving into data, distribution and digital at the ClickZ Intelligence Roundtable
Data insights

Diving into data, distribution and digital at the ClickZ Intelligence Round...

7y Chris Camps

Diving into data, distribution and digital at the ...

The first ClickZ Intelligence Roundtable kicked off last week, bringing together six senior brand-side marketers to discuss key issues in marketing an...

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The 'must-knows' on how to achieve a data-driven attribution model
Acquisition

The 'must-knows' on how to achieve a data-driven attribution model

7y Sam Carter

The 'must-knows' on how to achieve a data-driven a...

With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll lo...

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Five ways to maintain data quality in your analytics
Analytics

Five ways to maintain data quality in your analytics

7y Chris Camps

Five ways to maintain data quality in your analyti...

A data-driven strategy is an essential part of any marketing role, making data quality a top priority for senior marketers. But how can you ensure you...

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The top 7 barriers to attribution and how to overcome them
Acquisition

The top 7 barriers to attribution and how to overcome them

7y Sam Carter

The top 7 barriers to attribution and how to overc...

A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...

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The challenges of attribution: Which channel produces the highest ROI?
Acquisition

The challenges of attribution: Which channel produces the highest ROI?

7y Sam Carter

The challenges of attribution: Which channel produ...

The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...

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Making inroads into digital transformation with Scania: Insights from the Adobe Summit EMEA
Data insights

Making inroads into digital transformation with Scania: Insights from the A...

7y Chris Camps

Making inroads into digital transformation with Sc...

In 2015, Swedish manufacturer Scania decided to overhaul their digital capabilities. Two years on, their Head of Online reveals the benefits and chall...

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Three ways retailers can future-proof the checkout process
Data insights

Three ways retailers can future-proof the checkout process

7y Chris Camps

Three ways retailers can future-proof the checkout...

Ecommerce is constantly evolving. While bringing your checkout experience up to date is important, your strategy must also be ready to adapt to changi...

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Four takeaways from the Mastering the Art of Data-Driven Attribution webinar
Acquisition

Four takeaways from the Mastering the Art of Data-Driven Attribution webina...

7y Linus Gregoriadis

Four takeaways from the Mastering the Art of Data-...

ClickZ’s recent webinar on Mastering the Art of Data-Driven Attribution was a great reminder of the opportunities available for companies to make stri...

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Why data aggregation services will transform ecommerce
Data insights

Why data aggregation services will transform ecommerce

7y Chris Camps

Why data aggregation services will transform ecomm...

The growing accessibility of third-party data is changing the way retailers do business. But what does it mean for the future of ecommerce? Read More...

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How deep learning is changing the game for both advertisers and consumers
Data insights

How deep learning is changing the game for both advertisers and consumers

7y Daniel Surmacz

How deep learning is changing the game for both ad...

Deep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry – bringing a new era...

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