ClickZ’s recent webinar on Mastering the Art of Data-Driven Attribution was a great reminder of the opportunities available for companies to make stri...
View articleThe growing accessibility of third-party data is changing the way retailers do business. But what does it mean for the future of ecommerce? Read More...
View articleDeep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry – bringing a new era...
View article“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will ...
View articleEmail marketing is nothing new, but as our ability to harness big data improves, so does email’s potential as a marketing channel. In this article, we...
View articleTwo weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what doe...
View articleSilicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful. Read...
View articleEarlier this week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers. Read More...
View articleEmily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...
View articleChina is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...
View articleThe digital advertising landscape is shifting rapidly. Challenges ranging from fraud to online ad-blocking have thrown established ad practices into d...
View articleIf the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are s...
View articleCompetition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest soci...
View articleWe’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative re...
View articleWithout any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are ...
View articleSome brands don't target well enough, while others go way too far, creeping people out. With personalized marketing, striking a delicate balance is th...
View articleWith so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person ...
View articleDigital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery ...
View articleData does not always have to be a confusing chunk of numbers. Here's how brands use data visualization and data-informed product design to bring out d...
View articleYou'd never choose a car based just on a name, so why choose audiences that way? Making targeting decisions based on segment names degrades the data's...
View articleRetargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upen...
View articleOver the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’...
View articleReal-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...
View articleOne of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually...
View articleYour customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But...
View articleAll signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...
View articleLaunching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused...
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