RBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain.
When you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinations of ad copy messages drive the best response.
Social media offers a cost-effective, user-friendly way to build your brand, expand your Internet presence, and ultimately increase business.
The NYSE recently unveiled an online newsroom that offers a mix of breaking news, folksy company profiles, and the ability for readers to share and endorse content via social media.
One-third of shoppers will change behavior due to new tax.
Be smart, mobile marketer: watch and learn from finance, no matter what business you're in.
A recent study from mobile ad network firm Mojiva has discovered that consumers are now more willing to use their mobile devices for financial services.
Some commentators say the move is a sign of the growing potential of the marketing automation software market.
Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars.
As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise.