Relevancy is the most important aspect of location-based marketing. While local contests and promotions are a good idea, assuming that everyone in Colorado is a skier, say, is not.
Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local marketing.
Uber has continued a string of search-based partnerships, including Microsoft and YP, that will ostensibly give the car service app a leg up over Lyft and local cab services.
Location-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now.
Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews.
As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfalls like viewability and bots.
Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device.
When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance search engine optimization.
The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it.
Amazon's new Home Services may help the e-commerce giant cement its status as a local service marketplace provider across the country.