During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices.
Geo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create the most effective marketing.
When it comes to forging a global e-commerce strategy, localization is key.
At this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivered right to their cars using beacon technology.
What should national brands who want to market locally focus on in the coming year? Here are three areas to concentrate on.
Website translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role.
As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon technology, with much success.
The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the go?
Translating a digital strategy for a global audience goes well beyond Google Translate.
For effective international content marketing, understanding local interests and audiences is key.