While English is the most commonly used language online, most Europeans prefer to buy things in their own languages. Here are three ways to localize f...
View articleWhile you wouldn't think to give a customer an incorrect physical address, you need to make sure your digital "addresses" are correct, too. Read More...
View articleA look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch att...
View articleIndonesia's landscape is possibly the most attractive in the world. In this video, the Groupon Indonesia chief executive explains why and how the dail...
View articleA panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, p...
View articleThese 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more...
View articleIt's easy to overlook the details in internationalization that could make or break your campaign overseas. Consider these potential mistakes when revi...
View articleThe answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the bu...
View articleMarketers are starting to take advantage of information available to them and instead of doing blanket vanilla marketing for everyone, they are starti...
View articleCan Facebook's own advertising and promotion products be beneficial for local businesses? Here's a look at one business' campaign, and the results. Re...
View articleThe future looks bright for the marketers who will enjoy a more holistic view across channels and greater ability to take action, thanks to beacon tec...
View article2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready? Read More...
View articleColumnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Read More...
View articleRecent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Read More...
View articleMeasuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable ...
View articleAs more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands an...
View articleAll too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients ...
View articleThe new Google Carousel is part of the continuing evolution of Google's local offering, increasing user functionality and advertiser utility. Read Mor...
View articleIt's important to get the foundational elements in place that will help you rank better locally, and be ready to embrace some of the more challenging ...
View articleAs more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Read More...
View articleYahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect...
View articleAs mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Read More...
View articleConsumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business...
View articleA new interactive media campaign is helping New Orleans introduce people to the city beyond the French Quarter and Mardi Gras. Read More...
View articleIf you haven't looked at how people in different geographies are accessing your content and tried to find ways to better communicate with them, you ha...
View articleHow to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste. Read More...
View articleTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates. Rea...
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