Location-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now.
Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews.
As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfalls like viewability and bots.
Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device.
When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance search engine optimization.
The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it.
Amazon's new Home Services may help the e-commerce giant cement its status as a local service marketplace provider across the country.
During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices.
Geo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create the most effective marketing.
When it comes to forging a global e-commerce strategy, localization is key.