How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Read More...
View articleThe Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and ma...
View articleHow three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. Read More...
View articleCalifornia coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level. Read More...
View articleThere are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer too...
View articleConsumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and im...
View articleThe top missed opportunities in local strategies. Read More...
View articleSome tactics to help you leverage any potential difference that gets you the click, call, and sale. Read More...
View articleSearch engines need to catch up with how consumers shop and source information. Read More...
View articleNinety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by loca...
View articleMobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Read More...
View articleDigging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analyt...
View articleDon't forget that you need to tell the story of your business/brand to the customer. Read More...
View articleBorrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Read ...
View articleIf local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position in...
View articleThree tactics businesses should take into consideration with Google's new rating scale. Read More...
View articleAutomatic updating service lets businesses target repeat customers. Read More...
View articleDigital will account for 25% of the local ad market in the future, says BIA/Kelsey. Read More...
View articleHow to combine location data with other behavioral data to customize the experience and better target your audience. Read More...
View articleTablets are considered "mobile" devices, but that's only a starting point for marketers. Read More...
View articleThe biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data. Read More...
View articleEffects of recent Google algorithm changes and their impact on local. Read More...
View article$450M in potential digital ads for SMBs from manufacturers will go unused. Read More...
View articleBIA/Kelsey predicts local social ads to grow to $3.1B in 2016. Read More...
View articleLocal media firm launches division with three dedicated mobile salespeople. Read More...
View articleNew service provides consolidated view of marketing results and reputation. Read More...
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