Optimizing Local Search Campaigns
Local

Optimizing Local Search Campaigns

11y Gregg Stewart

Optimizing Local Search Campaigns

How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Read More...

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The Search Agency Automates SEM for SMBs
Local

The Search Agency Automates SEM for SMBs

11y Susan Kuchinskas

The Search Agency Automates SEM for SMBs

The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and ma...

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Understand Where You've Been and What You've Done…
Local

Understand Where You've Been and What You've Done…

11y Jason Burby

Understand Where You've Been and What You've Done…

How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. Read More...

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The Coffee Bean and Tea Leaf Goes Hyper-Local
Local

The Coffee Bean and Tea Leaf Goes Hyper-Local

11y Mary Lisbeth D'Amico

The Coffee Bean and Tea Leaf Goes Hyper-Local

California coffee chain The Coffee Bean and Tea Leaf is using digital technology to help it respond to customers on a micro-local level. Read More...

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Bringing Local Relevance to Social
Local

Bringing Local Relevance to Social

11y Robin Neifield

Bringing Local Relevance to Social

There are hundreds of reasons why you might want to focus your social marketing efforts in particular locales, and the major social channels offer too...

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Ratings and Reviews - Your Largest Local Opportunity, Missed
Local

Ratings and Reviews - Your Largest Local Opportunity, Missed

11y Gregg Stewart

Ratings and Reviews - Your Largest Local Opportuni...

Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and im...

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5 Things to Remember When Going Local
Local

5 Things to Remember When Going Local

11y Jason Burby

5 Things to Remember When Going Local

The top missed opportunities in local strategies. Read More...

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Local Promotions - Connecting Online/Mobile Search to Offline Conversion
Local

Local Promotions - Connecting Online/Mobile Search to Offline Conversion

11y Gregg Stewart

Local Promotions - Connecting Online/Mobile Search...

Some tactics to help you leverage any potential difference that gets you the click, call, and sale. Read More...

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A Letter to Google's Local Team: Can You Give a Brand a Break?
Local

A Letter to Google's Local Team: Can You Give a Brand a Break?

11y Gregg Stewart

A Letter to Google's Local Team: Can You Give a Br...

Search engines need to catch up with how consumers shop and source information. Read More...

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Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013
Ad Industry Metrics

Over 47% of National Brands Look to Increase Investment in Local Marketing ...

11y James Dohnert

Over 47% of National Brands Look to Increase Inves...

Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by loca...

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U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016
Audience

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016

11y James Dohnert

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billi...

Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Read More...

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The Evolving Location Measurement Industry
Local

The Evolving Location Measurement Industry

11y Jason Burby

The Evolving Location Measurement Industry

Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analyt...

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If a Picture’s Worth a Thousand Words, a Good Story’s Worth a Million Pictures
Local

If a Picture’s Worth a Thousand Words, a Good Story’s Worth a Million Pictu...

11y Gregg Stewart

If a Picture’s Worth a Thousand Words, a Good Stor...

Don't forget that you need to tell the story of your business/brand to the customer. Read More...

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What's More Local Than Weather?
Local

What's More Local Than Weather?

12y Jason Burby

What's More Local Than Weather?

And why that matters to marketers. Read More

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Borrell Refines Local Digital Ad Market Segments
Ad Industry Metrics

Borrell Refines Local Digital Ad Market Segments

12y Kate Kaye

Borrell Refines Local Digital Ad Market Segments

Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Read ...

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Google Algorithm Changes Benefit Directory Sites at the Expense of Local Businesses
Local

Google Algorithm Changes Benefit Directory Sites at the Expense of Local Bu...

12y Gregg Stewart

Google Algorithm Changes Benefit Directory Sites a...

If local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position in...

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Google Ratings and Reviews - A Perfect 30?
Local

Google Ratings and Reviews - A Perfect 30?

12y Gregg Stewart

Google Ratings and Reviews - A Perfect 30?

Three tactics businesses should take into consideration with Google's new rating scale. Read More...

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Foursquare Local Updates Competes with Google, Twitter
Local

Foursquare Local Updates Competes with Google, Twitter

12y Susan Kuchinskas

Foursquare Local Updates Competes with Google, Twi...

Automatic updating service lets businesses target repeat customers. Read More...

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Digital Ad Revenues Will Grow 13% in 2012
Ad Industry Metrics

Digital Ad Revenues Will Grow 13% in 2012

12y Melanie White

Digital Ad Revenues Will Grow 13% in 2012

Digital will account for 25% of the local ad market in the future, says BIA/Kelsey. Read More...

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Speaking Your Target Audience's Language
Local

Speaking Your Target Audience's Language

12y Jason Burby

Speaking Your Target Audience's Language

How to combine location data with other behavioral data to customize the experience and better target your audience. Read More...

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Tablet - Big Mobile or Small Desktop Device?
Local

Tablet - Big Mobile or Small Desktop Device?

12y Gregg Stewart

Tablet - Big Mobile or Small Desktop Device?

Tablets are considered "mobile" devices, but that's only a starting point for marketers. Read More...

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Building Relevance With Geo-Fencing
Local

Building Relevance With Geo-Fencing

12y Jason Burby

Building Relevance With Geo-Fencing

The biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data. Read More...

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Was the Penguin Update in Fact the Honey Badger Update?
Local

Was the Penguin Update in Fact the Honey Badger Update?

12y Gregg Stewart

Was the Penguin Update in Fact the Honey Badger Up...

Effects of recent Google algorithm changes and their impact on local. Read More...

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Digital Co-op Ads Are Ignored by Some SMBs
Local

Digital Co-op Ads Are Ignored by Some SMBs

12y Christopher Heine

Digital Co-op Ads Are Ignored by Some SMBs

$450M in potential digital ads for SMBs from manufacturers will go unused. Read More...

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Social Media Ad Spending to Reach $9.8 Billion
Local

Social Media Ad Spending to Reach $9.8 Billion

12y Susan Kuchinskas

Social Media Ad Spending to Reach $9.8 Billion

BIA/Kelsey predicts local social ads to grow to $3.1B in 2016. Read More...

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McDonald's and Capital One Test Cox Mobile Ads
Local

McDonald's and Capital One Test Cox Mobile Ads

12y Kate Kaye

McDonald's and Capital One Test Cox Mobile Ads

Local media firm launches division with three dedicated mobile salespeople. Read More...

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Yahoo Woos Small Biz with Marketing Dashboard
Local

Yahoo Woos Small Biz with Marketing Dashboard

12y Susan Kuchinskas

Yahoo Woos Small Biz with Marketing Dashboard

New service provides consolidated view of marketing results and reputation. Read More...

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