In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat.
As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media channels.
If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence.
A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top?
Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to use social media to localize your company.
Recently, Google introduced a new algorithm change aimed at improving local search results. Here's a look at the changes and how marketers can make the algorithm work for their businesses.
When used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences.
There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great value to their consumers' lives.
Google's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its functionality.
Marketers must match their content on a specific device to the types of information consumers most often access through that device in order to guarantee the best conversion rate.