At this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivered right to their cars using beacon technology.
What should national brands who want to market locally focus on in the coming year? Here are three areas to concentrate on.
Website translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role.
As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon technology, with much success.
The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the go?
Translating a digital strategy for a global audience goes well beyond Google Translate.
For effective international content marketing, understanding local interests and audiences is key.
In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat.
As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media channels.
If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence.