As McDonald's struggles to capture the mobile Millennial demographic, the world's largest fast-food chain outfitted one city's franchises with beacon technology, with much success.
The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the go?
Translating a digital strategy for a global audience goes well beyond Google Translate.
For effective international content marketing, understanding local interests and audiences is key.
In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat.
As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media channels.
If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence.
A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top?
Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to use social media to localize your company.
Recently, Google introduced a new algorithm change aimed at improving local search results. Here's a look at the changes and how marketers can make the algorithm work for their businesses.