Localizing the social media approach of a global brand can be tricky, but it's extremely important to a brand's success. Here are four tips for how to use social media to localize your company.
Recently, Google introduced a new algorithm change aimed at improving local search results. Here's a look at the changes and how marketers can make the algorithm work for their businesses.
When used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences.
There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great value to their consumers' lives.
Google's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its functionality.
Marketers must match their content on a specific device to the types of information consumers most often access through that device in order to guarantee the best conversion rate.
While English is the most commonly used language online, most Europeans prefer to buy things in their own languages. Here are three ways to localize for an international audience.
While you wouldn't think to give a customer an incorrect physical address, you need to make sure your digital "addresses" are correct, too.
A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch attribution, and visual search.
Indonesia's landscape is possibly the most attractive in the world. In this video, the Groupon Indonesia chief executive explains why and how the daily deals site localizes for the country.