Finders Are Now Seekers: How Local Has Changed the Game
Local

Finders Are Now Seekers: How Local Has Changed the Game

12y Gregg Stewart

Finders Are Now Seekers: How Local Has Changed the...

Marketers must evolve their marketing strategy and execution plans to leverage the consumer migration from traditional media vehicles to local online ...

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Former Apple Exec Helps Foursquare With Ads
Local

Former Apple Exec Helps Foursquare With Ads

12y Christopher Heine

Former Apple Exec Helps Foursquare With Ads

Sales vet Steven Rosenblatt is working closely with geo-social app. Read More...

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The New Local: An Intro
Local

The New Local: An Intro

12y Jason Burby

The New Local: An Intro

When we combine proximity and relevance, we can hone in on a consumer's mindset right at the point where they're most likely to want our goods or serv...

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Optimizing Your Local Listing on Apple's Siri
Local

Optimizing Your Local Listing on Apple's Siri

12y Gregg Stewart

Optimizing Your Local Listing on Apple's Siri

Teaching Siri to suggest your business. Read More...

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Mobile Website or Please Read the Fine Print?
Local

Mobile Website or Please Read the Fine Print?

12y Gregg Stewart

Mobile Website or Please Read the Fine Print?

Mobile commerce must be part of your present full funnel marketing plan. Follow these steps to make sure you have a mobile-friendly website. Read More...

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Report: Local Ad Player WebVisible Has Closed
Local

Report: Local Ad Player WebVisible Has Closed

12y Zachary Rodgers

Report: Local Ad Player WebVisible Has Closed

In a note obtained by TechCrunch, CEO tells employees the bank has foreclosed. Read More...

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Death of the Website as a Marketing Tool?
Local

Death of the Website as a Marketing Tool?

12y Gregg Stewart

Death of the Website as a Marketing Tool?

Best practices for developing a "full funnel" marketing plan. Read More...

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Local Marketing Checklist - Reprioritizing the Opportunity
Local

Local Marketing Checklist - Reprioritizing the Opportunity

12y Gregg Stewart

Local Marketing Checklist - Reprioritizing the Opp...

Seven elements that make up a well-constructed local campaign. Read More...

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Local Digital Ad Revenue to Hit $23.3 Billion This Year
Local

Local Digital Ad Revenue to Hit $23.3 Billion This Year

12y Kate Kaye

Local Digital Ad Revenue to Hit $23.3 Billion This...

BIA/Kelsey predicts local digital ad spending to continue growth, reaching $37.9 billion in 2015. Read More...

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Will Apple's Siri Change the Voice of Local Search?
Local

Will Apple's Siri Change the Voice of Local Search?

12y Gregg Stewart

Will Apple's Siri Change the Voice of Local Search...

By tying voice commands to proximity and a robust business listings database, users can search and select businesses on the go in a much more user-fri...

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Social, Local, Mobile (SoLoMo) Innovation or Evolution
Local

Social, Local, Mobile (SoLoMo) Innovation or Evolution

13y Gregg Stewart

Social, Local, Mobile (SoLoMo) Innovation or Evolu...

Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Read More...

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Google Adds Zagat to Its Local Buffet
Local

Google Adds Zagat to Its Local Buffet

13y Christopher Heine

Google Adds Zagat to Its Local Buffet

Search giant dives deeper into content game, perhaps further spurring Google Offers push. Read More...

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Clicks vs. Calls - Which Are Better?
Local

Clicks vs. Calls - Which Are Better?

13y Gregg Stewart

Clicks vs. Calls - Which Are Better?

If you want to maximize sales from online marketing, you need to understand purchase behavior. Read More...

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3 Tips To Leverage Ratings and Reviews
Local

3 Tips To Leverage Ratings and Reviews

13y Gregg Stewart

3 Tips To Leverage Ratings and Reviews

And why Google Place deserves your immediate attention. Read More...

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Facebook vs. Google - The Battle for Local SMBs' Ad Dollars
Local

Facebook vs. Google - The Battle for Local SMBs' Ad Dollars

13y Gregg Stewart

Facebook vs. Google - The Battle for Local SMBs' A...

In order to truly deliver on the SMB opportunity, Facebook or Google needs to provide SMBs with an incredibly simplified lead generation and customer ...

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Daily Deals - Advance Planning Is the Key to Success
Local

Daily Deals - Advance Planning Is the Key to Success

13y Gregg Stewart

Daily Deals - Advance Planning Is the Key to Succe...

Considering a daily deal campaign on Groupon, LivingSocial, or Facebook Deals? Start here. Read More...

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Business Listing Management
Local

Business Listing Management

13y Gregg Stewart

Business Listing Management

Do's and don'ts for optimizing your business listing for local searchers. Read More...

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Oh Those Bones, oh Those Bones, oh Those Dry Bones
Local

Oh Those Bones, oh Those Bones, oh Those Dry Bones

13y Gregg Stewart

Oh Those Bones, oh Those Bones, oh Those Dry Bones

What the integration of social media and search means for SMBs. Read More...

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Local + Social: The Future of Promotion [Video]
Local

Local + Social: The Future of Promotion [Video]

13y SES New York 2011

Local + Social: The Future of Promotion [Video]

Maximize visibility in local search and on the social web with these insights. Read More...

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SMBs to Boost Social Media and E-mail Spending in 2011
Local

SMBs to Boost Social Media and E-mail Spending in 2011

13y Kate Kaye

SMBs to Boost Social Media and E-mail Spending in ...

Borrell Associates finds more than half of small businesses will increase digital spending this year. Read More...

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SMB Social Analysis – Can Money Buy You Friends?
Local

SMB Social Analysis – Can Money Buy You Friends?

13y Gregg Stewart

SMB Social Analysis – Can Money Buy You Friends?

Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find...

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Google Boost: Paid Search for the Masses?
Local

Google Boost: Paid Search for the Masses?

13y Gregg Stewart

Google Boost: Paid Search for the Masses?

Can Google Boost woo small businesses that shied away from AdWords? Read More...

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Marketing-Strategy Checklist for SMBs in 2011
Local

Marketing-Strategy Checklist for SMBs in 2011

13y Gregg Stewart

Marketing-Strategy Checklist for SMBs in 2011

Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. Read More...

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Attract Local Searchers and Boost Search Results Rankings
Local

Attract Local Searchers and Boost Search Results Rankings

13y Gregg Stewart

Attract Local Searchers and Boost Search Results R...

Consumer ratings and reviews can give searchers information they need to make their shopping decisions, and help local businesses attract these search...

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Bing Integrates 3D Imagery for Local Businesses from EveryScape
Local

Bing Integrates 3D Imagery for Local Businesses from EveryScape

13y Jack Marshall

Bing Integrates 3D Imagery for Local Businesses fr...

Company will provide immersive imagery for locations in Bing's business listings. Read More...

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Google Places: Does Local SEO and Google Boost Make for a Local SEM?
Local

Google Places: Does Local SEO and Google Boost Make for a Local SEM?

13y Gregg Stewart

Google Places: Does Local SEO and Google Boost Mak...

It has yet to be seen if Google Boost is just another blip on the Google product-testing radar, or if this is a significant change to the Google produ...

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Fast-Food Chains Bypass Foursquare With Branded App
Local

Fast-Food Chains Bypass Foursquare With Branded App

13y Christopher Heine

Fast-Food Chains Bypass Foursquare With Branded Ap...

Carl's Jr. and Hardee's have built a geo-social app from scratch and plan to unveil it to customers soon. Read More...

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