Ad:tech: Geo-Social Attracts Customers for Major Gas Retailer
Local

Ad:tech: Geo-Social Attracts Customers for Major Gas Retailer

13y Christopher Heine

Ad:tech: Geo-Social Attracts Customers for Major G...

Murphy USA says 44 percent of Whrrl check-ins have been brand-new customers who spend more than average patrons. Read More...

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Lionsgate, Aloft Hotels Run QR Code Campaigns
Local

Lionsgate, Aloft Hotels Run QR Code Campaigns

13y Christopher Heine

Lionsgate, Aloft Hotels Run QR Code Campaigns

'For Colored Girls' movie marketers and boutique hotel brand are using QR codes to leverage the so-called physical Internet. Read More...

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Google Tests New Local Search Ad Product
Local

Google Tests New Local Search Ad Product

13y Jack Marshall

Google Tests New Local Search Ad Product

Search giant hopes to help local businesses easily increase their exposure on its engine. Read More...

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Gowalla Goes Local With Ad Program
Local

Gowalla Goes Local With Ad Program

13y Christopher Heine

Gowalla Goes Local With Ad Program

Location-based player releases a self-service ad system with a unique pricing model to attract regional businesses. Read More...

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Local Laryngitis: Brands Need to Help Locations Develop a Voice in Social Media
Local

Local Laryngitis: Brands Need to Help Locations Develop a Voice in Social M...

13y Gregg Stewart

Local Laryngitis: Brands Need to Help Locations De...

Sales channel education, coordination, and measurement are three areas that require special focus when integrating in the local sales channel. Read Mo...

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Pepsi to Emphasize Geo-Social in 2011
Local

Pepsi to Emphasize Geo-Social in 2011

14y Christopher Heine

Pepsi to Emphasize Geo-Social in 2011

The beverage company's digital head talks to ClickZ about Refresh Everything, Foursquare, Facebook, Stickybits, and a new iPhone app. Read More...

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Google's AdWords Transparency Requirements - Come Into the Light
Local

Google's AdWords Transparency Requirements - Come Into the Light

14y Gregg Stewart

Google's AdWords Transparency Requirements - Come ...

What SEMs, lead aggregators, and resellers must tell their clients about AdWords campaigns from now on. Read More...

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Facebook - Places to Go and People to See
Local

Facebook - Places to Go and People to See

14y Gregg Stewart

Facebook - Places to Go and People to See

Advertisers would do well to take advantage of Facebook Places to reach consumers where they're searching and sharing. Read More...

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Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011
Local

Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011

14y Kate Kaye

Targeted Display and Streaming Video Ads to Grow 6...

According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid se...

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HGTV Pairs with Kudzu for Local Effect
Display Advertising

HGTV Pairs with Kudzu for Local Effect

14y Ken Liebeskind

HGTV Pairs with Kudzu for Local Effect

The two will swap local listings and video content, each taking on ad selling duties. Read More...

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Minnesota Law Goes After Phony Local Advertisers
Data insights

Minnesota Law Goes After Phony Local Advertisers

14y Kate Kaye

Minnesota Law Goes After Phony Local Advertisers

The law helps florists and locksmiths, and targets advertisers using localized ad copy and phone numbers. Read More...

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Google Launches Location-based Mobile Ads
Local

Google Launches Location-based Mobile Ads

14y Jack Marshall

Google Launches Location-based Mobile Ads

AdWords addition include expandable, embedded maps. Read More...

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Google: Experimenting With Its Largest Opportunity - Local
Local

Google: Experimenting With Its Largest Opportunity - Local

14y Gregg Stewart

Google: Experimenting With Its Largest Opportunity...

Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out ...

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Checking In on Foursquare Marketing Opportunities
Local

Checking In on Foursquare Marketing Opportunities

14y Gregg Stewart

Checking In on Foursquare Marketing Opportunities

Location-based services - you can check in anytime you like but you can never leave? Read More...

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Moving at the Speed of Your Sales Channel
Local

Moving at the Speed of Your Sales Channel

14y Gregg Stewart

Moving at the Speed of Your Sales Channel

Is your in-store sales team in need of an education about your brand's mobile, social, and local marketing communications? Read More...

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Is Google Becoming the New Ma Bell?
Local

Is Google Becoming the New Ma Bell?

14y Gregg Stewart

Is Google Becoming the New Ma Bell?

Will Google command a monopoly over local search? Will Google obtain "utility" status in the minds of both consumers and businesses? Read More...

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Yelp's Growing Pains
Local

Yelp's Growing Pains

14y Gregg Stewart

Yelp's Growing Pains

Use consumer reviews - both positive and negative - as an opportunity to build relationships and engage in the social dialogue locally. Read More...

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How Maps Are Transforming Local Search
Local

How Maps Are Transforming Local Search

14y Gregg Stewart

How Maps Are Transforming Local Search

With just an address and a phone number, you can take control of your business, and you can stand out by providing accurate information and relevant c...

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Mobile: The Future of Location-Sensitive Advertising
Local

Mobile: The Future of Location-Sensitive Advertising

14y Gregg Stewart

Mobile: The Future of Location-Sensitive Advertisi...

Recent product releases from Yelp, Google, and Facebook provide clues on where location-sensitive mobile advertising is headed. Read More...

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If It Can Be Measured, It Can Be Optimized
Local

If It Can Be Measured, It Can Be Optimized

14y Gregg Stewart

If It Can Be Measured, It Can Be Optimized

Start reviewing the methods and manners with which you optimize your local search and other advertising efforts. Read More...

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Get Started in Local Search Without a Web Site
Local

Get Started in Local Search Without a Web Site

14y Mary Bowling

Get Started in Local Search Without a Web Site

By taking advantage of these opportunities, which can be done as time and budget permit, you can build a decent presence across the Internet without a...

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What's the Future of Google's Local Search?
Local

What's the Future of Google's Local Search?

14y Mary Bowling

What's the Future of Google's Local Search?

Highlights of Google Maps over the past five years and predictions on where it's going. Read More...

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Google Cracking Down on Business Listing Spam
Local

Google Cracking Down on Business Listing Spam

14y Mary Bowling

Google Cracking Down on Business Listing Spam

The future of Google Maps includes the new Business Listing Quality Guidelines, which will start regulating local listers' spam. Read More...

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Google Place Pages Come to Local Search
Local

Google Place Pages Come to Local Search

14y Mary Bowling

Google Place Pages Come to Local Search

See the changes, good and bad, to Google's new display format for Local Business Listings. Read More...

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LinkedIn and Local Search 101
Local

LinkedIn and Local Search 101

14y Mary Bowling

LinkedIn and Local Search 101

Five steps for local businesses to participate in this online professional network. Read More...

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Twitter for Local Search
Local

Twitter for Local Search

15y Mary Bowling

Twitter for Local Search

A look at tools and resources for local businesses to connect with people on Twitter who live or work nearby. Read More...

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Social Media and Local Search 101
Local

Social Media and Local Search 101

15y Mary Bowling

Social Media and Local Search 101

Local businesses can tap social media to help promote their goods and services online. Here's a primer. Read More...

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