Murphy USA says 44 percent of Whrrl check-ins have been brand-new customers who spend more than average patrons. Read More...
View article'For Colored Girls' movie marketers and boutique hotel brand are using QR codes to leverage the so-called physical Internet. Read More...
View articleSearch giant hopes to help local businesses easily increase their exposure on its engine. Read More...
View articleLocation-based player releases a self-service ad system with a unique pricing model to attract regional businesses. Read More...
View articleSales channel education, coordination, and measurement are three areas that require special focus when integrating in the local sales channel. Read Mo...
View articleThe beverage company's digital head talks to ClickZ about Refresh Everything, Foursquare, Facebook, Stickybits, and a new iPhone app. Read More...
View articleWhat SEMs, lead aggregators, and resellers must tell their clients about AdWords campaigns from now on. Read More...
View articleAdvertisers would do well to take advantage of Facebook Places to reach consumers where they're searching and sharing. Read More...
View articleAccording to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid se...
View articleThe two will swap local listings and video content, each taking on ad selling duties. Read More...
View articleThe law helps florists and locksmiths, and targets advertisers using localized ad copy and phone numbers. Read More...
View articleAdWords addition include expandable, embedded maps. Read More...
View articleLocal advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out ...
View articleLocation-based services - you can check in anytime you like but you can never leave? Read More...
View articleIs your in-store sales team in need of an education about your brand's mobile, social, and local marketing communications? Read More...
View articleWill Google command a monopoly over local search? Will Google obtain "utility" status in the minds of both consumers and businesses? Read More...
View articleUse consumer reviews - both positive and negative - as an opportunity to build relationships and engage in the social dialogue locally. Read More...
View articleWith just an address and a phone number, you can take control of your business, and you can stand out by providing accurate information and relevant c...
View articleRecent product releases from Yelp, Google, and Facebook provide clues on where location-sensitive mobile advertising is headed. Read More...
View articleStart reviewing the methods and manners with which you optimize your local search and other advertising efforts. Read More...
View articleBy taking advantage of these opportunities, which can be done as time and budget permit, you can build a decent presence across the Internet without a...
View articleHighlights of Google Maps over the past five years and predictions on where it's going. Read More...
View articleThe future of Google Maps includes the new Business Listing Quality Guidelines, which will start regulating local listers' spam. Read More...
View articleSee the changes, good and bad, to Google's new display format for Local Business Listings. Read More...
View articleFive steps for local businesses to participate in this online professional network. Read More...
View articleA look at tools and resources for local businesses to connect with people on Twitter who live or work nearby. Read More...
View articleLocal businesses can tap social media to help promote their goods and services online. Here's a primer. Read More...
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