The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. This post covers some of the most promising aspects of the technology, some things to watch for, and finally what that means for your media plans.
Email marketing automation may be the secret to a successful marketing strategy, provided that you know how to use it. Here’s how to get started.
If you’ve ever worked in B2B marketing or sales, chances are you’re familiar with the concept of the lead generation funnel. But is the traditional funnel approach a little bit backwards?
A new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?”
Email automation is a strategy backed by strong metrics. It doesn't have much of a downside, either, as long as you don't overcomplicate things.
Account-based marketing is having its moment in the sun with vendors and B2B marketers. Will that carry over to marketing automation, too?
It’s always dangerous to start writing about Facebook at this time of year. As soon as you begin, Facebook uses its annual ... read more
Having a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is balanced.