In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
Depending on whether they're in the awareness, education or action phase, different customers need different content. Here are three tips for automating it.
The need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology.
By deploying CRM task generation and using alerts for consumer Web behavior, you can nurture campaigns and drive telesales all via the use of marketing automation technology.
For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement.
Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the company’s marketing tools.
Marketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketing automation technology.
Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at the right time. Read our guide to find out how.
These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation system.