For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement.
Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the company’s marketing tools.
Marketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketing automation technology.
Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at the right time. Read our guide to find out how.
These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation system.
Integrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring errors too many marketers seem to make.
By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience. Here are five ways to achieve this.
Though automatic by nature, automated marketing technology still requires a degree of monitoring. This explains why it's critical for marketers to manage these systems.
Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time.
Learning from past errors made in marketing automation can only increase overall efficiency and productivity. Considering these tips can induce a swift and profitable ROI.