People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marketers to acquire.
Brand stories today are more experiences than narratives and as a result, technology has become integral to that experience.
Advertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both desktop and mobile.
Employees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say - brands can increase reach.
Casting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many marketers fail to understand.
Though not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers.
As sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps.
As a part of marketing automation implementation, should marketing yield to sales' processes or the other way around?
Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them?
There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you close that gap?