Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient integrated marketing solutions.
Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of the audience insights approach for your company.
As marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick.
Social teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy.
While most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simply who spends the most money.
People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marketers to acquire.
Brand stories today are more experiences than narratives and as a result, technology has become integral to that experience.
Advertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both desktop and mobile.
Employees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say - brands can increase reach.
Casting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many marketers fail to understand.