Unchain Marketing Data to Improve High-Value Customer Experience
Automation

Unchain Marketing Data to Improve High-Value Customer Experience

9y Stephanie Miller

Unchain Marketing Data to Improve High-Value Custo...

While most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simpl...

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How Important Is the Automation Skillset to Young Marketers?
Automation

How Important Is the Automation Skillset to Young Marketers?

9y Kevin Miller

How Important Is the Automation Skillset to Young ...

People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marke...

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Marketing Technology Is A Competitive Advantage
Automation

Marketing Technology Is A Competitive Advantage

9y Stephanie Miller

Marketing Technology Is A Competitive Advantage

Brand stories today are more experiences than narratives and as a result, technology has become integral to that experience. Read More...

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Pandora Adds Mobile to Programmatic
Automation

Pandora Adds Mobile to Programmatic

9y Yuyu Chen

Pandora Adds Mobile to Programmatic

Advertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both deskto...

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Introducing "ERM" to Activate Your Secret Weapon: Employees
Automation

Introducing "ERM" to Activate Your Secret Weapon: Employees

9y Stephanie Miller

Introducing "ERM" to Activate Your Secret Weapon: ...

Employees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say -...

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How To Optimize Buyer Journeys with Nurture Programs
Automation

How To Optimize Buyer Journeys with Nurture Programs

9y Kevin Miller

How To Optimize Buyer Journeys with Nurture Progra...

Casting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many mar...

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Personas Rise Again in Support of 1:1 Personalization
Automation

Personas Rise Again in Support of 1:1 Personalization

9y Stephanie Miller

Personas Rise Again in Support of 1:1 Personalizat...

Though not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Read More...

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Sales Is the New Marketing: 7 Ways to Embrace It
Automation

Sales Is the New Marketing: 7 Ways to Embrace It

9y Stephanie Miller

Sales Is the New Marketing: 7 Ways to Embrace It

As sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Read More...

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Should Marketing Adapt to Sales or Sales Adapt to Marketing?
Automation

Should Marketing Adapt to Sales or Sales Adapt to Marketing?

9y Kevin Miller

Should Marketing Adapt to Sales or Sales Adapt to ...

As a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Read More...

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I’ve Built My Buyer Personas, Now What?
Automation

I’ve Built My Buyer Personas, Now What?

9y Ellen Valentine

I’ve Built My Buyer Personas, Now What?

Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Read More...

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5 Challenging Questions to Help Close the Customer Experience Gap
Automation

5 Challenging Questions to Help Close the Customer Experience Gap

9y Stephanie Miller

5 Challenging Questions to Help Close the Customer...

There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you...

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De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day Dollars
Automation

De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day ...

9y Mari Kim Novak

De-Averaging Moms: How Automation Can Help Brands ...

Mother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs arou...

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The Power of Assists: Marketing Technology Is a Team Player
Automation

The Power of Assists: Marketing Technology Is a Team Player

9y Stephanie Miller

The Power of Assists: Marketing Technology Is a Te...

Marketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it ...

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Timing Is Everything in Nurture Marketing
Automation

Timing Is Everything in Nurture Marketing

9y Kevin Miller

Timing Is Everything in Nurture Marketing

Like many things in life, timing is essential to a successful nurture marketing program. Read More...

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How "Automated Personalization" Is Curing Our Creativity Crisis
Automation

How "Automated Personalization" Is Curing Our Creativity Crisis

9y Stephanie Miller

How "Automated Personalization" Is Curing Our Crea...

How can automated personalization improve the placement of your content marketing and ultimately increase conversions? Read More...

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59% of B2B Fortune 500 Companies Use Marketing Automation
Automation

59% of B2B Fortune 500 Companies Use Marketing Automation

9y Mathew Sweezey

59% of B2B Fortune 500 Companies Use Marketing Aut...

The world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickl...

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Leveraging Entertainment Events: No Longer Just a Job for Social Media
Automation

Leveraging Entertainment Events: No Longer Just a Job for Social Media

9y Mari Kim Novak

Leveraging Entertainment Events: No Longer Just a ...

To connect with consumers, brands must react in real time to current events. Social media is no longer the only space for this - and marketing automat...

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6 Budgeting Mistakes That Are Blocking Your Optimization Efforts
Automation

6 Budgeting Mistakes That Are Blocking Your Optimization Efforts

9y Stephanie Miller

6 Budgeting Mistakes That Are Blocking Your Optimi...

Marketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Rea...

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4 Ways to Rally Around a Marketing Program
Automation

4 Ways to Rally Around a Marketing Program

9y Ellen Valentine

4 Ways to Rally Around a Marketing Program

Beyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd. Read Mo...

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RIP Mass Marketing - Long Live 1:1 at Scale
Automation

RIP Mass Marketing - Long Live 1:1 at Scale

9y Stephanie Miller

RIP Mass Marketing - Long Live 1:1 at Scale

Customers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly. Read More...

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4 Key Steps to Developing an Effective Lead Management Process
Automation

4 Key Steps to Developing an Effective Lead Management Process

9y Chad Ruff

4 Key Steps to Developing an Effective Lead Manage...

Lead management can be a tricky thing, so making sure you pick the right marketing automation technology is crucial. Read More...

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The Continued Move Toward Marketing Automation
Asia

The Continued Move Toward Marketing Automation

9y Andy Radovic

The Continued Move Toward Marketing Automation

Recent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Read More...

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5 Campaign Management Lessons to Apply in 2015
Automation

5 Campaign Management Lessons to Apply in 2015

9y Stephanie Miller

5 Campaign Management Lessons to Apply in 2015

These five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Re...

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4 Key Tips to Successfully Implementing Marketing Automation Technology
Automation

4 Key Tips to Successfully Implementing Marketing Automation Technology

9y Kevin Miller

4 Key Tips to Successfully Implementing Marketing ...

Marketing automation technology is extremely useful for marketers, but its value can be lost if the early user experience isn't a positive one. Read M...

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5 Ways to Turn Customer Obsession Into Marketing ROI
Automation

5 Ways to Turn Customer Obsession Into Marketing ROI

9y Stephanie Miller

5 Ways to Turn Customer Obsession Into Marketing R...

In order to boost your company's return on investment, make sure you are focused on your customers' satisfaction. Read More...

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4 Reasons Why You Hate Your Sales and Marketing CRM Software
Automation

4 Reasons Why You Hate Your Sales and Marketing CRM Software

9y Ramon Ray

4 Reasons Why You Hate Your Sales and Marketing CR...

Many marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem. Read More...

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Remarket Lead Nurture: Maximize Lead Acquisition & Conversion
Automation

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

9y Chad Ruff

Remarket Lead Nurture: Maximize Lead Acquisition &...

By remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with l...

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