4 Ways to Turn Real-Time Into Right-Time Marketing
Automation

4 Ways to Turn Real-Time Into Right-Time Marketing

9y Stephanie Miller

4 Ways to Turn Real-Time Into Right-Time Marketing

What's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Read More...

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Anticipation and Satisfaction: 2 Important Pillars for 2015
Automation

Anticipation and Satisfaction: 2 Important Pillars for 2015

9y Ramon Ray

Anticipation and Satisfaction: 2 Important Pillars...

What if you could anticipate what your customers want and guarantee satisfaction without fail? Is this possible in the world of digital marketing? Rea...

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When Is the Right Time to Pass a Lead to Sales?
Automation

When Is the Right Time to Pass a Lead to Sales?

9y Kevin Miller

When Is the Right Time to Pass a Lead to Sales?

There's no one-size-fits-all method to determine when is the right time to pass a lead from marketing to sales, but there are ways to make the process...

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How to Yield Higher Marketing ROI: Coupling Smart Systems With Smart B2B Social Media Strategies
Automation

How to Yield Higher Marketing ROI: Coupling Smart Systems With Smart B2B So...

9y Jasmine Sandler

How to Yield Higher Marketing ROI: Coupling Smart ...

By combining social media and marketing automation systems, companies can achieve a higher return on investment. Read More...

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The Biggest Roadblock in Marketing Automation Has Nothing to Do With the Technology
Automation

The Biggest Roadblock in Marketing Automation Has Nothing to Do With the Te...

9y Kevin Miller

The Biggest Roadblock in Marketing Automation Has ...

Marketing automation is now an integral part of many companies' strategies, but there is still something standing in the way of its success: content. ...

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Key Trend for 2015: The Customer Journey Moves to Center Stage
Automation

Key Trend for 2015: The Customer Journey Moves to Center Stage

9y Ellen Valentine

Key Trend for 2015: The Customer Journey Moves to ...

Leading marketers are beginning to harness sophisticated digital marketing automation technologies to support and accelerate the customer journey. Rea...

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How Should SaaS Companies Measure Lead Source ROI?
Automation

How Should SaaS Companies Measure Lead Source ROI?

9y Christian Nahas

How Should SaaS Companies Measure Lead Source ROI?

Marketing automation systems can allow companies to see the full picture of how their leads are translating into return on investment. Read More...

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32 Ways to Better Use CRM for the Holidays (and Any Day)
Automation

32 Ways to Better Use CRM for the Holidays (and Any Day)

9y Ramon Ray

32 Ways to Better Use CRM for the Holidays (and An...

In order to get the most out of your sales this holiday season and beyond, make sure to leverage your customer relationship management system in the b...

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The 5 Must-Have Emails for Marketing Automation
Automation

The 5 Must-Have Emails for Marketing Automation

9y Mathew Sweezey

The 5 Must-Have Emails for Marketing Automation

By combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you us...

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3 Opportunities for Marketing Automation Providers in 2015
Automation

3 Opportunities for Marketing Automation Providers in 2015

9y Ben Plomion

3 Opportunities for Marketing Automation Providers...

If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology...

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5 Reasons Sales Teams Should Embrace Marketing Automation
Automation

5 Reasons Sales Teams Should Embrace Marketing Automation

9y Stephanie Miller

5 Reasons Sales Teams Should Embrace Marketing Aut...

Automation tools allow marketers to spend less time guessing and more time attracting and nurturing prospects, something that directly benefits the sa...

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How Deep Can Marketing Automation Go Into Your CRM?
Automation

How Deep Can Marketing Automation Go Into Your CRM?

9y Kevin Miller

How Deep Can Marketing Automation Go Into Your CRM...

A look at whether marketing automation systems should be integrated into many facets of an organization, and what that would look like. Read More...

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Marketing Automation Is Driving More Money (and Accountability) for Marketers
Automation

Marketing Automation Is Driving More Money (and Accountability) for Markete...

9y Catherine Magoffin

Marketing Automation Is Driving More Money (and Ac...

Although marketing automation provides many new opportunities, it also brings with it greater accountability for marketers. Read More...

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Yellow Pages to Yelp and the Rise of Empathy Marketing
Automation

Yellow Pages to Yelp and the Rise of Empathy Marketing

9y Aubrey Beck

Yellow Pages to Yelp and the Rise of Empathy Marke...

If marketers aren't able to empathize with the segment of the market they're targeting, they won't be able to stay relevant and engaging. Read More...

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3 Marketing Challenges Driving the Future of Automation
Automation

3 Marketing Challenges Driving the Future of Automation

9y Stephanie Miller

3 Marketing Challenges Driving the Future of Autom...

Marketers today have a prioritization problem, an integration problem, and an insights automation problem. How can we fix these? Read More...

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Creativity and Data: Can’t We Just Be Friends?
Automation

Creativity and Data: Can’t We Just Be Friends?

9y Stephanie Miller

Creativity and Data: Can’t We Just Be Friends?

Marketing automation could be the link between creativity and our dependence on data with its ability to match creative assets to the right channel at...

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5 Entrepreneurs Told Me Why CRM Is So Darn Complicated
Automation

5 Entrepreneurs Told Me Why CRM Is So Darn Complicated

9y Ramon Ray

5 Entrepreneurs Told Me Why CRM Is So Darn Complic...

Although CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively. Read More...

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CRM Alone Will Not Help Your Sales Team Win
Automation

CRM Alone Will Not Help Your Sales Team Win

9y Kevin Miller

CRM Alone Will Not Help Your Sales Team Win

Customer relationship management systems are meant to manage the selling process, but marketing automation systems to manage the buying process are al...

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"To Do Is to Dare," but It Doesn’t All Have to Be About Risk
Automation

"To Do Is to Dare," but It Doesn’t All Have to Be About Risk

9y Steve Denner

"To Do Is to Dare," but It Doesn’t All Have to Be ...

Marketing fails will inevitably happen every once in a while, but if you take care to improve your data and your strategy, you can succeed more often....

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3 Approaches for Personalizing Content on Your Website
Automation

3 Approaches for Personalizing Content on Your Website

10y Aubrey Beck

3 Approaches for Personalizing Content on Your Web...

Now that personalizing Web content has been made easily available on one of the most popular platforms, it's safe to say it will be the next big thing...

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What Is the One Word You Need to Know to Drive Digital Marketing Success?
Automation

What Is the One Word You Need to Know to Drive Digital Marketing Success?

10y Ellen Valentine

What Is the One Word You Need to Know to Drive Dig...

Marketers must exercise restraint when it comes to their communication with consumers, and only send relevant, appropriate emails and messages. Read M...

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Companies Don’t Have Relationships, People Do: The Power of Social Signals
Automation

Companies Don’t Have Relationships, People Do: The Power of Social Signals

10y Ramon Ray

Companies Don’t Have Relationships, People Do: The...

Marketers must remember that even though automation systems can be helpful, in the end it's the people in your company that form the real relationship...

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Single View of the Funnel vs. Single Funnel
Automation

Single View of the Funnel vs. Single Funnel

10y Christian Nahas

Single View of the Funnel vs. Single Funnel

There's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where ...

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Beyond Tweets: How Social and CRM Are Joining Forces
Automation

Beyond Tweets: How Social and CRM Are Joining Forces

10y Ramon Ray

Beyond Tweets: How Social and CRM Are Joining Forc...

By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together...

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"Come Back!" - The Abandoned Customer Basket
Automation

"Come Back!" - The Abandoned Customer Basket

10y Steve Denner

"Come Back!" - The Abandoned Customer Basket

Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increa...

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Agencies, Vendors, and the Gray Areas of Programmatic
Automation

Agencies, Vendors, and the Gray Areas of Programmatic

10y Ben Plomion

Agencies, Vendors, and the Gray Areas of Programma...

If you're using the technology correctly, programmatic marketing can't be broken down into neat and tidy categories. This makes the process of pigeonh...

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4 Simple Ways Smart Companies Track and Nurture Crazy-Happy Customers
Automation

4 Simple Ways Smart Companies Track and Nurture Crazy-Happy Customers

10y Ramon Ray

4 Simple Ways Smart Companies Track and Nurture Cr...

Marketing automation systems can help you harness the power of excited customers and turn them into brand ambassadors. Read More...

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