Is Social Automation the Future of Social?
Automation

Is Social Automation the Future of Social?

10y Mathew Sweezey

Is Social Automation the Future of Social?

The combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from the...

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Traditional Marketing Campaigns Can Help Drive Inbound Strategy for Sales
Automation

Traditional Marketing Campaigns Can Help Drive Inbound Strategy for Sales

10y Kevin Miller

Traditional Marketing Campaigns Can Help Drive Inb...

Webinars are a great example of how marketers can take traditional campaigns and transform them into something sales can use in the inbound marketing ...

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Marketing Technology: Who Is in Control?
Automation

Marketing Technology: Who Is in Control?

10y Steve Denner

Marketing Technology: Who Is in Control?

This is the year to take back control of marketing technology and unleash the number of opportunities there are to create a positive impact on your co...

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3 Must-Have Traits to Thrive in an Agile Marketing Environment
Automation

3 Must-Have Traits to Thrive in an Agile Marketing Environment

10y Aubrey Beck

3 Must-Have Traits to Thrive in an Agile Marketing...

Being able to move quickly to adjust an approach or fix a campaign that isn't working is a vital skill set for today's marketing leaders. Read More...

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Connecting With the Anonymous Customer
Automation

Connecting With the Anonymous Customer

10y Stephanie Miller

Connecting With the Anonymous Customer

In many ways, consumers are always figuring out how to live a seamless offline and digital life. It's marketers who are still catching up. Read More...

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The Power of Personalization in an Impersonal World
Automation

The Power of Personalization in an Impersonal World

10y Ramon Ray

The Power of Personalization in an Impersonal Worl...

If you take the time (and possibly money) to ensure that each of your communications is as personalized as possible, you will be setting yourself up f...

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Building Relationships Beyond 140 Characters
Automation

Building Relationships Beyond 140 Characters

10y Christian Nahas

Building Relationships Beyond 140 Characters

As we develop nurture campaigns, we should strive to build relationships with those on the other end, creating something for them when they want to sl...

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71 Percent of Buyers Have Been Disappointed by Content
Automation

71 Percent of Buyers Have Been Disappointed by Content

10y Mathew Sweezey

71 Percent of Buyers Have Been Disappointed by Con...

Content is no longer novel; just having it provides no value to consumers. Marketers must produce content that adds value in order engage customers. R...

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4 Technologies That Improve Marketing Performance
Automation

4 Technologies That Improve Marketing Performance

10y Nate Young

4 Technologies That Improve Marketing Performance

Don't allow yourself to be stagnant in your processes as a marketer. Now, more than ever, there are great technologies that can help you answer the qu...

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3 Things to Know Before Signing With a Marketing Automation Provider
Automation

3 Things to Know Before Signing With a Marketing Automation Provider

10y Ben Plomion

3 Things to Know Before Signing With a Marketing A...

Considering these three things before deciding on a marketing automation provider can help you make a more informed decision. Read More...

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The Value of Self-Reported Interests: A Preference Center Story
Automation

The Value of Self-Reported Interests: A Preference Center Story

10y Stephanie Miller

The Value of Self-Reported Interests: A Preference...

Developing a simple preference center will balance the need for customers to make choices and for marketers to present new ideas and offerings. Read M...

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5 Ways to Eliminate Wrong Data in Your Marketing
Automation

5 Ways to Eliminate Wrong Data in Your Marketing

10y Ramon Ray

5 Ways to Eliminate Wrong Data in Your Marketing

It's important to keep your data as clean and neat as you can. Your customers will love getting communication from you that has their proper informati...

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Marketing Automation Best Practices: Advanced Level
Automation

Marketing Automation Best Practices: Advanced Level

10y Mathew Sweezey

Marketing Automation Best Practices: Advanced Leve...

The last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area. Read ...

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IBM Launches ExperienceOne for Connected Sales and Marketing
Automation

IBM Launches ExperienceOne for Connected Sales and Marketing

10y Lisa Lacy

IBM Launches ExperienceOne for Connected Sales and...

The portfolio of cloud-based and on-premise offerings allows clients to select a combination of products based on their needs, IBM says. Read More...

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What Role Can C-Levels Play in Marketing and Sales Alignment?
Automation

What Role Can C-Levels Play in Marketing and Sales Alignment?

10y Kevin Miller

What Role Can C-Levels Play in Marketing and Sales...

Chief executives want their companies to perform at optimum levels, from marketing through sales and client service. But figuring out how to best alig...

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The 5 Myths of Automated Marketing
Automation

The 5 Myths of Automated Marketing

10y Steve Denner

The 5 Myths of Automated Marketing

Many marketers think the benefits of marketing automation are straightforward. But is implementing an automated marketing solution really that simple?...

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The Secret to Successful Storytelling Lies in the Golden Circle
Automation

The Secret to Successful Storytelling Lies in the Golden Circle

10y Aubrey Beck

The Secret to Successful Storytelling Lies in the ...

Connect with your customers first by expressing the "why" of your story, the emotional side of things. Then, let them know the "how" and the "what" yo...

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Are You Trapped in a Marketing Hamster Wheel?
Automation

Are You Trapped in a Marketing Hamster Wheel?

10y Ellen Valentine

Are You Trapped in a Marketing Hamster Wheel?

Marketing automation can help you get off that hamster wheel and work smarter, not harder. Read More...

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The 1 Thing Smart Companies Do to Focus on Hot Leads
Automation

The 1 Thing Smart Companies Do to Focus on Hot Leads

10y Ramon Ray

The 1 Thing Smart Companies Do to Focus on Hot Lea...

Lead prioritization is extremely important in ensuring the success of a company's lead nurturing program. Read More...

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Collaboration, Communication, and Culture
Automation

Collaboration, Communication, and Culture

10y Christian Nahas

Collaboration, Communication, and Culture

Alignment, collaboration, communication, and transparency in a company all take effort - and marketing automation tools can facilitate open communicat...

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Marketing Automation Best Practices: Intermediate Level
Automation

Marketing Automation Best Practices: Intermediate Level

10y Mathew Sweezey

Marketing Automation Best Practices: Intermediate ...

A look at the best marketing automation practices for those who understand the basics of stage-based marketing and are ready to take their automated m...

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How Marketing Automation Software Can Create Loveable Marketing
Automation

How Marketing Automation Software Can Create Loveable Marketing

10y Jon Miller

How Marketing Automation Software Can Create Lovea...

When used thoughtfully, marketing automation software has the power to create loveable marketing by personalizing content, keeping unwanted sales call...

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Investing in Trust to Gain Loyalty
Automation

Investing in Trust to Gain Loyalty

10y Stephanie Miller

Investing in Trust to Gain Loyalty

As the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and ...

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How Personal Communication Works With Marketing Automation
Automation

How Personal Communication Works With Marketing Automation

10y Ramon Ray

How Personal Communication Works With Marketing Au...

Using marketing automation software doesn't mean you can't offer personalized customer service. In fact, the automation software can help you achieve ...

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Marketing Automation Best Practices: For the Beginner
Automation

Marketing Automation Best Practices: For the Beginner

10y Mathew Sweezey

Marketing Automation Best Practices: For the Begin...

In this first part of a three-part series are tips and best practices for beginners in the marketing automation field. Read More...

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Aligning Marketing and Sales Means Giving Sales Information They Care About
Automation

Aligning Marketing and Sales Means Giving Sales Information They Care About

10y Kevin Miller

Aligning Marketing and Sales Means Giving Sales In...

Sales needs to know more than vanity metrics. Fortunately we're entering a period of technology adoption with marketing automation systems wherein mar...

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Automation Doesn’t Mean "Hands-Free"
Automation

Automation Doesn’t Mean "Hands-Free"

10y Steve Denner

Automation Doesn’t Mean "Hands-Free"

Even though marketing automation software is becoming more and more sophisticated, it is still susceptible to human error, and therefore must be manag...

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