Lopez-Knowles describes the nuanced way marketers should message to U.S. Hispanics - with a "wink."
Marketing to Latinos
How do you market in a "low-trust" culture? Online, offline, and altogether.
In order to play a more important role in society, Latinas are embracing an American lifestyle while also dealing with their Latino roots.
Group rallies members on Twitter, LinkedIn, and Google+ to spur voter participation.
To the age-old game of celebrity marketing, what does digital add to the mix?
Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states.
Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers.
News from the upfront lines of the Latino digital battlefield.
A new study challenges an old notion - the so-called "melting pot."
Why an ethnic pride day in 2012 means so much more than beer and chips.