"It's not about talking to a specific segment or using a specific language, it's about connecting to human values," infers PepsiCo's director of cultural branding at Hispanicize 2012.
Marketing to Latinos
Creatives gathered around an interesting topic: the challenge of selling breakthrough Latino creative.
"Marketers need to learn to live in a world in beta," advises Disney's social media manager during Hispanicize 2012.
Spanish-language Timeline addresses diverse countries of origin.
The Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012.
In the age of social, a tough trend can be leveraged for the public good.
Niche campaign features bandwidth-detecting mobile ads.
Don't underestimate the importance of ethnicity when targeting second-generation Latinos.
How do you become a world-class brand with zero advertising budget? Go ask Jimmy and Natascha.
A magazine cover creates a sensation…and a moment for more serious reflection.