Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis.
Betting sites know the importance of keeping up with the latest sports updates and immediately informing their fans about them, but what ... read more
As influencer marketing becomes more effective for brands, there is a constant need to find the right influencer for the promotion of ... read more
As we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable.
Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing. How did it become ... read more
How do you launch a brand that seems like a longshot? The same way you score on social: with sincerity, according to Chobani CMO Peter McGuinness.
The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition.
One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually be measured.