Sandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that ... read more
Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first approach to shopping.
We’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for ... read more
Most CMOs would probably agree that marketing has become more of a science, requiring strong analytical skills to create real insight from ... read more
That didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company ... read more
Brands beware: the Federal Trade Commission (FTC) takes its rules around disclosure in influencer marketing campaigns seriously and will target companies that don’t adhere ... read more
Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element.
The next generation of wearable technology will give consumers an unprecedented ability to filter out digital experiences that aren’t of value to ... read more