Brands beware: the Federal Trade Commission (FTC) takes its rules around disclosure in influencer marketing campaigns seriously and will target companies that don’t adhere ... read more
Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element.
The next generation of wearable technology will give consumers an unprecedented ability to filter out digital experiences that aren’t of value to ... read more
Pokémon Go has gone big very quickly, and brands have been quick to jump on the opportunity. Pokémon Go may not even have ... read more
Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the ... read more
The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings.
“Location, location, location!” It’s been the golden rule in real-estate for years and it now holds true for marketing technology as well. ... read more
China's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requires diligent research and strong on-the-ground partnerships, say a group of Dutch consultants based in Shanghai.
In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various agency execs.