This new whitepaper by Quantcast will help marketers understand the current advertising technology ecosystem; explain how we arrived at this point and simplify the science and technology that hold the industry together.
At ClickZ Live New York, we spoke with Hilton Worldwide's Melissa Walner about the brand's digital spend balance and the challenges of infrequent interaction.
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.
There's at least one emoji in 35 percent of all branded Instagram captions, which shows how much emoji marketing is booming. Here's how to do it right.
Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis.
Betting sites know the importance of keeping up with the latest sports updates and immediately informing their fans about them, but what ... read more
As influencer marketing becomes more effective for brands, there is a constant need to find the right influencer for the promotion of ... read more