Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
Multichannel customer service is a must in 2016. Who's doing it best?
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.
How can using a "fast start" model refine the execution of your marketing strategy?
This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey.