Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the ... read more
The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings.
“Location, location, location!” It’s been the golden rule in real-estate for years and it now holds true for marketing technology as well. ... read more
China's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requires diligent research and strong on-the-ground partnerships, say a group of Dutch consultants based in Shanghai.
In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various agency execs.
We live in the age of personalization and customization, where businesses are trying to find ways to personalize their services to better ... read more
As well as football at Euro 2016, there’s also a battle for brand awareness, with the big clash between Adidas and Nike. Is ... read more
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
Amazon Prime, the $99 per year service that offers subscribers free two-day shipping on eligible items, has become a formidable asset for online retail’s ... read more