In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various agency execs.
We live in the age of personalization and customization, where businesses are trying to find ways to personalize their services to better ... read more
As well as football at Euro 2016, there’s also a battle for brand awareness, with the big clash between Adidas and Nike. Is ... read more
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
Amazon Prime, the $99 per year service that offers subscribers free two-day shipping on eligible items, has become a formidable asset for online retail’s ... read more
Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results. The changes made have led to ... read more
Love them or loathe them, ad blockers aren’t going anywhere soon, forcing publishers to sit down and have a serious rethink about their marketing strategies. To mark the publication of our first Zoom In report, which explores the rise of ad blocking, we handpicked five stats that tell the trend's story.
China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating big challenges for advertisers.
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.