People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's done right.
From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds.
Every fitness brand has a different marketing approach, depending on its status, its goals and its audience, and there’s an interesting comparison ... read more
Having a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is balanced.
Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But ... read more
All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically brand loyal.
This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be ... read more
China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service.
Launching its POP! program two years ago, The Container Store was determined not to go the generic rewards points route. Instead, the retailer focused on data.